Bajaj Electricals - Lead - Go To Market

JOB PURPOSE:

Lead GTM Job Purpose - To Lead Urban & Rural GTM strategy & execution for the Trade channel and create a best -in-class distribution network.

KEY RESPONSIBILITIES:

• Demand capture, Demand fulfilment, Demand generation.
• Expand distribution for BEL in a profitable and sustainable manner.
• Increase weighted/numeric distribution for all categories, geographies.
• Leverage best practices in market for demand capture and demand fulfilment.
• Alternate distribution models, hybrid distributor models, anchoring BU bifurcation by analysing area potential.
• Distributor margins optimization, drive margin ROIs and performance.
• Deploy the NRM pillars like pricing, product mix, promos for maximizing top line and bottom line.
• Own the same for all categories.
• Work closely with product managers, fin to drive the same.
• Geography focussed projects like growing south as a geography.
• Driving assortment, same store growth agendas.
• Drive processes - productivity, range sales, new outlet expansion.
• Plug white spaces with the right channel partners.
• Identify which channels need to be leveraged for which set of products - viz. sanitary, electrical, hardware, appliances store, etc.
• Solve Cost to serve problems / opportunities.
• Liase closely and Ensure that the right channel partners are on boarded.
• Work with HO functions for delivering organization digitalization KPIs and deliverables.
• Generate in-depth insights by understanding customer needs using customer validation.
• Market segmentation, market development, competitive intelligence analysis.
• Define and set up measurement milestones, metrics, and key performance indicators (KPIs) for launch initiatives and activities.

EDUCATIONAL QUALIFICATIONS: MBA (any)

WORK EXPERIENCE: Minimum 12 - 15 years of experience in Sales & Distribution/ GTM across geographies.

BEHAVIORAL COMPETENCIES:

• Think Beyond
• Put Customers First
• Collaborate to Win
• Develop Talent
• Be the Best
• Be Agile

Disclaimer:

Bajaj Electricals Limited (BEL) offers a great work environment, professional development, challenging careers, and competitive compensation. BEL is an Equal Opportunity Employer. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.