Category Marketing Specialist

JOB PURPOSE Execute category marketing initiatives with excellence across product management, GTM rollouts, brand communication, and operational coordination. The role ensures focuses on hands-on execution, strong cross-functional alignment, preparation of marketing assets, market insights, data reporting and accurate, timely delivery of all category requirements. Supports the Category Marketing Lead by managing day to day tasks, maintaining data and documentation, and ensuring seamless implementation of category plans.

KEY RESPONSIBILITIES

• 1. Product & Category Operations Support
• * Maintain key category datadashboards, SKU details, pricing sheets, and product catalogues—to ensure accuracy and readiness for reviews.
• * Prepare and update core product documentation including spec sheets, packaging briefs, feature sheets, and launch checklists.
• * Coordinate required cross functional inputs and approvals for product readiness, ensuring packaging and regulatory accuracy.
• * Handle lifecycle tasks such as packaging updates, SKU changes, and product information maintenance.
• * Collect market and competition insights and organize them for use in category planning and decision making.

• 2. Marketing Communication & Creative Execution
• * Create and manage marketing collaterals: leaflets, PDP content, catalogue pages, product imagery briefs, and POSM assets.
• * Support development of campaign briefs with category insights and USP articulation
• * Support execution of ATL/BTL/digital campaigns by coordinating with creative agencies, digital partners, and media vendors.
• * Maintain and update campaign asset libraries; ensure adherence to brand guidelines.
• * Help track campaign performance metrics, media outputs, and maintain documentation for internal reviews.

3. GTM Execution & Launch Readiness

* Assist in preparing and executing GTM tasks including creation of sales collaterals, demo materials, launch kits, communication notes.

* Coordinate with Sales, Channel Marketing, and Supply Chain on availability of materials and readiness for launch such as visibility drives, POP deployment, and promotional materials.

* Maintain trackers for trade schemes, in-store branding, and channel execution status.

• 4. Cross-Functional Coordination & Delivery Management
• * Liaise with R&D, SCM, Finance, Service, Digital, and Sales teams to gather data, secure approvals, and maintain process flow to ensure alignment and timely execution.
• * Coordinate packaging artwork changes, regulatory inclusions, and compliance checks with relevant teams.
• * Facilitate timely communication between internal stakeholders to ensure project alignment.
• * Support Category Marketing Lead in ensuring adherence to process governance and timelines.

EDUCATIONAL QUALIFICATIONS

• MBA/PGDM in Marketing from a recognized institute.
• Candidates with strong academic grounding in brand management, consumer behavior
• or digital marketing preferred.

WORK EXPERIENCE

• 3-8 years of experience in marketing.
• Preferably 2-3 years in Consumer durables / FMCG industry

CERTIFICATIONS

• Digital Marketing (Optional)
• Basic creative tools & AI
• Data & Reporting Tools

PREFERRED/ ADDITIONAL REQUIREMENT

• Strong execution discipline and attention to detail
• Proficiency in Excel, PowerPoint, and data analysis
• Ability to manage multiple tasks and timelines

BEHAVIORAL COMPETENCIES

• Think Beyond
• Put Customers First
• Collaborate to Win
• Develop Talent
• Be the Best
• Be Agile