Area Sales Manager

Company Description Bajaj Housing Finance Limited (BHFL), an Upper-Layer NBFC as classified by the Reserve Bank of India, is a subsidiary of Bajaj Finance Limited, one of Indias most diversified non-banking financial companies serving over 128 million customers nationwide. Headquartered in Pune, BHFL provides financing solutions to individuals and businesses for the purchase and renovation of homes and commercial spaces. The company also offers loans against property for personal and business needs, including working capital for expansion. In addition, BHFL supports developers involved in residential and commercial construction and offers lease rental discounting to developers and high-net-worth individuals. The company holds AAA/Stable long-term and A1+ short-term credit ratings from CRISIL and India Ratings, reflecting strong financial stability and market credibility.

Role Description This is a full-time, on-site Area Sales Manager role based in Lucknow. The Area Sales Manager will be responsible for managing sales operations within the assigned territory, driving business growth for home loans, loans against property, and other housing finance products. The role includes developing and executing regional sales strategies, identifying and onboarding new channel partners, and maintaining strong relationships with existing partners and customers. The Area Sales Manager will monitor sales performance, ensure compliance with company policies and regulatory requirements, and provide regular reports and forecasts to leadership. The role also involves leading and mentoring a local sales team, coordinating with cross-functional teams, and representing BHFL in local market initiatives and promotional activities.

Qualifications

• Demonstrated skills in sales management, territory planning, and target achievement, preferably in housing finance or financial services.
• Strong business development and relationship management skills, with experience working with channel partners, developers, and corporate clients.
• Proficiency in customer needs assessment, consulting-based selling, and negotiation to close complex deals.
• Ability to analyze market trends, competition, and portfolio performance to develop effective sales strategies and action plans.
• Effective communication and interpersonal skills, with the ability to collaborate with internal teams and engage diverse customer segments.
• Experience leading and coaching sales teams, including performance monitoring and capability building.
• Comfort with using CRM systems, MS Office (Excel, PowerPoint, Word), and digital tools for reporting and pipeline management.
• Bachelors degree in Business, Finance, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Prior experience in NBFCs, banks, or housing finance companies in a similar regional/area sales role is highly beneficial.
• Willingness to travel within the Lucknow region and surrounding markets as required for business development.