BAJO FOODS - Senior Brand Manager

Description:

• Position: Senior Brand Manager.
• Location: Bangalore
• Department: Brand & Marketing
• Experience: 6+ Years (with at least 2+ years of brand ownership in a consumer-facing company).

:

We are looking for a Senior Brand Manager who can develop and execute strategies that build brand awareness, drive consumer engagement, and support business growth.

This role requires someone who can take complete ownership of brand positioning and lead execution across campaigns, packaging, and communication.

The ideal candidate is a strong executor with creative judgment, structured thinking, and a high sense of ownership ensuring the brand is consistently and effectively represented across all consumer touchpoints.

Brand Strategy:

• Conduct market research, analyze consumer insights, and track competitor activity to identify brand opportunities.
• Help evolve brand positioning, tone, and visual identity.
• Translate brand goals into actionable brand calendars and campaign plans.
• Maintain and enforce brand guidelines across all touchpoints and teams.

Brand Building & Campaign Execution:

• Work closely with the Brand Director and revenue team to ensure alignment with business goals.
• Plan and execute integrated marketing campaigns across digital and offline channels.
• Collaborate with design, content, and social teams to execute the brand-building plan.
• Develop and maintain brand assets, including packaging, website design, and marketing campaigns.
• Track campaign outcomes and identify ways to improve executional efficiency.

Packaging & Product Communication:

• Manage packaging development projects: brief creation, design coordination, and quality control.
• Ensure consistency in pack messaging, naming, claims, and visual identity.
• Work with design, R&D, and production teams to deliver packaging on time and on brand.

Brand Touchpoint Management:

• Ensure strong and consistent brand presence across website and D2C marketplaces.
• Oversee updates to content and design in line with brand guidelines.
• Maintain an organized and up-to-date brand asset library for all consumer-facing platforms.

Cross-functional & Vendor Coordination:

• Work with NPD, factory, revenue, and social teams for aligned go-to-market execution.
• Manage external partners, agencies, and freelancers to ensure timely delivery.
• Own project timelines, stakeholder communication, and overall execution quality.

Performance Tracking & Brand Health Monitoring:

• Monitor brand performance metrics and campaign KPIs regularly.
• Present monthly brand performance summaries and actionable insights to the Brand Director.
• Stay up to date with market trends and consumer insights relevant to brand growth.
• Monitor brand budget usage and ensure efficient allocation of resources.

Qualifications:

• Bachelors degree (MBA preferred).
• 6+ years of work experience, with at least 2 years of direct brand management experience.
• Brand-side experience is a must; agency-only experience is not sufficient.
• Proven experience owning campaigns, packaging projects, and brand assets.
• Prior experience in FMCG, D2C, food, wellness, or healthcare brands preferred.
• Strong command over creative briefing, stakeholder management, and execution.

Key Skills:

• High sense of ownership and initiative.
• Creative judgment with structured project execution.
• Strong written and verbal communication skills.
• Ability to align cross-functional teams and manage multiple priorities.
• Detail-oriented and deadline-driven.

About Lo Foods:

• Lo Foods is more than just a brand; it's purpose-driven with a clear mission: to provide low-carb functional foods to 100 million Indians by 2030.
• We believe that food is at the core of who we are after all, we are what we eat.
• India currently faces an epidemic of chronic diseases, many driven by our eating habits.
• Instead of viewing food solely as a means to prevent illness, we harness its power to improve and manage specific health conditions.
• At Lo Foods, we provide low-carb alternatives to traditional Indian foods, preserving flavours while addressing health concerns.
• Our three brands support this mission:

• Keto Smart Low-carb products for the Keto lifestyle.
• Protein Chef Ensuring every home is protein-sufficient and promoting healthier living.
• DiabeSmart Making diabetes management easier while enhancing the pleasure of food.