ETMONEY - Product Marketing Specialist - Financial Services

Product Marketing Specialist - Financial Services

Location: Gurgaon

Experience: 4-7 years

Team: Marketing

We're looking for a Product Marketing Specialist with deep financial domain knowledge and strong writing instincts to help shape how India engages with investment products. This role sits at the intersection of marketing, product, and communication. You'll lead messaging across multiple touchpoints, from in-app journeys and CRM campaigns to product education and launches, ensuring that every piece of communication is clear, actionable, and aligned with how our users think about money. You'll be expected to bring both strategic clarity and executional depth, understanding the nuances of complex financial products and turning them into narratives that drive adoption and trust.

Key Responsibilities

• 1. Own product messaging across channels for key investment solutions - mutual funds, SIPs, goal-based planning, bonds, AIFs, SIF, and more.
• 2. Translate complex product features into simple, user-first communication across CRM, in-app journeys, landing pages, and onboarding flows.
• 3. Collaborate closely with product managers, brand, CRM, and leadership to align messaging with business goals.
• 4. Work on product launches and campaigns end-to-end, from positioning and user insight to execution and iteration.
• 5. Ensure consistency in tone, clarity, and value delivery across all marketing and product communication.

Basic Qualifications

1. 4-7 years in a product marketing or financial services marketing role, ideally at an AMC, private banking channel of a bank, PMS, or wealth management companies catering to HNIs and UHNIs.

• 2. Proven experience working with investment or wealth products.
• 3. Ability to write independently, from headlines to user journeys and onboarding communication.
• 4. Comfort working with cross-functional teams in fast-paced environments.
• 5. Strong understanding of investor psychology

Preferred Qualifications

• 1. Exposure to brand or creative strategy.
• 2. Experience working on lifecycle marketing, onboarding, or funnel optimisation projects.
• 3. Familiarity with data-driven decision-making and experimentation frameworks.