Digital Marketing Executive

Job description

Role & responsibilities

1. Keyword Research

• Identify high-volume, relevant keywords using tools like Google Keyword Planner, SEMrush, or Ahrefs.
• Analyze keyword competition and trends.
• Suggest keywords for website content, blogs, and campaigns.

2. On-Page Optimization

• Optimize meta tags (title, description, headers).
• Improve internal linking structure.
• Ensure content is SEO-friendly and aligns with keyword strategy.
• Monitor and fix HTML tags, URL structures, image alt text, etc.

3. Off-Page Optimization

• Develop link-building strategies (e.g., guest blogging, outreach).
• Analyze backlinks using tools like Ahrefs or Moz.
• Maintain healthy backlink profiles and remove toxic links.

4. Technical SEO

• Monitor website speed and performance.
• Identify crawl errors, broken links, and indexing issues using tools like Google Search Console.
• Work with developers to fix site architecture, mobile usability, and schema markup.

5. Content Strategy

• Coordinate with content writers to ensure content aligns with SEO strategies.
• Optimize existing content to boost performance.
• Suggest content topics based on keyword gaps or opportunities.

6. Analytics & Reporting

• Track keyword rankings, traffic, bounce rates, and conversions.
• Use tools like Google Analytics and Google Search Console for performance tracking.
• Generate SEO performance reports and make data-driven recommendations.

7. Competitor Analysis

Research competitors SEO strategies.

Identify strengths, weaknesses, and opportunities for growth.

8. Staying Updated

Keep up with the latest SEO trends, algorithm updates, and best practices.

Preferred candidate profile

• Proven 0-1 years of experience in SEO Link Building.
• Solid understanding of search engine algorithms and ranking factors.
• Experience with Google Analytics (GA4), Google Search Console.
• Experience in other SEO tools such as Ubersuggest, SEMrush, Ahrefs, Seo Moz etc.
• Familiarity with on-page and off-page optimization techniques.
• Ability to analyze data and identify trends and opportunities.
• Strong communication and collaboration skills.