Ad Script Writer (Performance)

Job Summary

Brand website: ScoreUp.club

As an ad Script writer you write the words that stop the scroll for short form media. At ScoreUp, every ad lives or dies in the first 3 seconds — and thats your territory. Youll write high-converting performance ad scripts per week for AI UGC and live-action ads, built around proven performance frameworks and fresh angles briefed by the Creative Strategist and feedback from performance marketing team.

WHAT YOULL DO

• Write performance ads scripts— hooks, body, CTA — for Reels, YouTube short form formats
• Craft multiple hook variants(pain, curiosity, social proof, bold claim) per concept to A/B test
• Translate performance briefs and winning data signals into fresh creative angles
• Study competitor ads and audience language (reviews, Reddit, forums) to find resonant voice
• Iterate fast — refine scripts based on CTR, hook rate, and scroll-stop data within 48 hrs
• Maintain a living swipe file of high-performing hooks, structures, and frameworks

Collaboration

• Work closely with the design, growth & performance marketing team to develop effective creatives.
• Contribute ideas to improve creative campaigns and brand storytelling.

WHAT YOU BRING

• 2+ years writing direct-response or paid social copy
• Deep understanding of hook frameworks (Pattern interrupt, VSL, POV)
• Familiarity with Meta Ads, YouTube/ Short form ad formats
• Ability to write in multiple voices (relatable UGC, authority, peer-to-peer)
• Comfortable working with data — CTR, CVR, thumb-stop rate
• Fast turnaround — scripts delivered within hrs of brief
• Bonus: Experience with EdTech, finance, or scaled consumer apps 
• Bonus: Familiarity with AI tools for writing

Key Performance Indicators (KPIs)

• Hook / Thumb-Stop Rate
• CTR (Click-Through Rate on ads)
• Scripts written