Performance Marketing Manager

Job Summary

As Performance Marketing Manager at ScoreUp, youre accountable for CAC, ROAS, and growth targets across paid channels. You lead the full loop — launching campaigns, reading data, making kill/scale decisions, and briefing the next creative cycle. You manage the team and the budget simultaneously.

Brand Website: ScoreUp.club

WHAT YOULL DO

• Own end-to-end paid acquisition across Meta, Google, and YouTube— strategy through execution
• Manage and allocate the monthly ad budget; forecast CAC and ROAS by channel and cohort
• Launch all creative variants each week, set targeting, bids, and audiences
• Make kill/scale decisions at 48–72 hrs based on performance signals — no hesitation
• Brief the Creative Strategist weekly with winning angles, failing patterns, and new hypotheses
• Lead and develop the performance team: Creative Strategist, Video Creator, Script Writer
• Work with the Analyst to build dashboards and surface CAC, LTV, payback period weekly
• Run tests in coordination with the CRO to optimise post-click conversion
• WBRs (Weekly business reviews) with leadership with clear recommendations, not just data.
• Run a structured feedback loop— debrief the Script Writer and Creative Strategist every Monday with a clear breakdown of whats winning, whats dead, and what to test next; make feedback specific, data-backed, and actioned within 24 hours.

Collaboration

Work closely with the design, Product & tech team to improve conversion backed by data.

Contribute to overall company objectives aligning with Founders/Leadership.

WHAT YOU BRING

• 4–6 years in performance/growth marketing, ideally in a startup or scale-up
• Relevant experience in consumer app acquisition at scale— mobile growth, app install campaigns, or subscription-led funnels
• Deep hands-on experience managing Meta Ads and Google Ads at scale (₹1 Cr+ monthly budgets)
• Strong analytical mind —MMP analytics tools 
• Creative fluency — can brief and evaluate creative, not just media buying
• Proven track record of reducing CAC while scaling spend
• People manager — can lead, unblock, and develop a small high-output team
• Fast decision-maker — comfortable with imperfect data and high velocity
  

Key Performance Indicators (KPIs)

• CAC (Customer Acquisition Cost)
• ROAS (Return on Ad Spend)
• LTV:CAC (Efficiency ratio by cohort)
• Payback (CAC payback period - days/months)