D2C Growth Associate

About Barosi

Role Overview

Key Responsibilities

• Manage Shopify operations, including product listings, pricing, inventory visibility, collections, discount codes, and offers.
• Coordinate website updates, landing pages, banners, product launches, and campaign-related changes.
• Ensure accurate product information, pricing, and promotional details across the website.
• Identify website issues affecting customer experience and conversions, and coordinate technical fixes with developers or external partners.

• Develop strategies to improve the customer journey, from website visits and product discovery to add-to-cart, checkout, and purchase.
• Analyse funnel drop-offs and identify opportunities to improve conversion rate, average order value (AOV), repeat purchases, and revenue.
• Plan product bundles, cross-selling, upselling, and promotional strategies to drive growth.
• Support customer retention initiatives and improve the overall shopping experience.

• Work closely with the media buying team to align campaigns, offers, creatives, landing pages, and business objectives.
• Ensure campaigns go live with the correct products, pricing, discount codes, and landing pages.
• Track campaign and website performance to identify opportunities for improving conversions and sales.
• Share customer behaviour and website insights to support campaign optimisation.

• Track key metrics, including revenue, website sessions, conversion rate, AOV, CAC, ROAS, add-to-cart rate, checkout abandonment, and repeat purchase rate.
• Prepare weekly and monthly performance reports.
• Analyse sales trends, product performance, customer behaviour, and campaign results.
• Identify gaps against targets and recommend data-backed actions to improve performance and profitability.

• Coordinate with performance marketing, creative, design, customer support, operations, and supply chain teams to ensure smooth execution.
• Manage timelines for campaigns, product launches, website updates, and promotional activities.
• Coordinate on inventory availability, order-related issues, cancellations, returns, and customer feedback.
• Ensure clear communication and timely completion of deliverables across teams.

• Use Interakt or other WhatsApp marketing tools to plan and execute retention campaigns, promotional broadcasts, and offer communications.
• Coordinate customer communication for product launches, festive campaigns, special offers, and repeat purchase initiatives.
• Track campaign performance and identify opportunities to improve customer retention.

Requirements

• Hands-on knowledge of Shopify and its day-to-day functionalities.
• Understanding of D2C business models, e-commerce operations, and online sales funnels.
• Basic understanding of Meta Ads, Google Ads, and performance marketing metrics.
• Strong analytical skills and proficiency in Excel or Google Sheets.
• Good communication, coordination, and problem-solving skills.
• Ability to multitask, prioritise effectively, and take ownership of deliverables.
• Proactive, detail-oriented, and growth-oriented mindset.

Preferred Qualifications

• Experience with a D2C brand, preferably in FMCG, food, beauty, or lifestyle.
• Familiarity with Shopify analytics, Google Analytics 4 (GA4), CRM, email marketing, and WhatsApp marketing tools.
• Understanding of e-commerce profitability, contribution margins, discounts, returns, and cancellations.

Ideal Candidate