Marketing Manager

At Bayer were visionaries, driven to solve the worlds toughest challenges and striving for a world where ,Health for all, Hunger for none is no longer a dream, but a real possibility. Were doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining impossible. There are so many reasons to join us. If youre hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, theres only one choice.
Marketing Manager
YOUR TASK AND RESPONSIBILITIES:

• Lead the strategic marketing function for upcoming launches in Stroke for Bayer India
• Plan and implement long range operating plans for portfolio as per organization objectives
• Collaborate with Regional, Global and Local cross functional teams for alignment as per brand objectives
• Provide guidance and collaborate with sales team members for successful execution of strategic roadmap
  

Job Summary / Principal Purpose Of Role
Manage and oversee the development and monitoring marketing plans, strategies, and tactics to optimize performance of the assigned product portfolio, including to:

• Achieve the companys objectives (sales, market share) for the assigned portfolio of products
• Develop and implement assigned products/brands marketing strategies, plans, campaigns, programs, and services with an aim to optimize achievement of sales and related performance objectives across the portfolio
• Focus on master brands, branding and marketing process improvements as needed to realize the biggest opportunities to lead and compete in target markets
• Collaborate with other team leaders and members to collectively achieve the short- and medium-term business growth of Bayers India business goals
• Optimize cross-functional platforms and processes regarding promotional programs and their effective implementation
• Directly manage and lead successful launches of future products and important marketing-related innovations
• Propose and lead the management of initiatives to sustain customer preference and patient engagement
• Manage the marketing dashboard, forecasts, budget goals and related KPIs for ones portfolio and team, and for supporting programs and services
• Keep ones marketing and related skills up to date, aligned with the Bayers India Marketing initiatives, while striving for continuous self-improvement
• Develop a highly efficient Product Management team through appropriate staffing, continuous couching, mentoring and proper training
• Ensure delivering annual business commitment and P&L goals for assigned brands and related products in the portfolio
  

The Job holder will be responsible for managing following activities:

• Gather customer and market insights to make informed decisions and Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful launch strategies
• Develop and execute Brand launch strategic plans for across different channels and segments
• Lead end to end execution of marketing programs and go-to-market strategies, leveraging internal support and driving collaboration
• Conceptualize and execute multi-channel Strategy and campaigns across segments, ensuring the alignment of positioning, communications and messaging across all channels including digital and non-digital.
• Prepare for new launch in India by driving launch excellence and building thought leader framework adoption in market.
  

WHO YOU ARE:

• B Pharm / Bachelors Degree in Science with MBA from a reputed institute.
• Minimum 8-10 years of Healthcare Marketing experience with at least 4-5 years of independently leading a brand portfolio preferable in Stroke/neurology
• Proficiency with digital marketing tools and Integrated Multi Channel Marketing approach.
• Strong project management, multitasking, and decision-making skills
• High on interpersonal, collaboration, communication and presentation skills
• Understanding of Indian pharma market, health care environment, customers, regulatory framework, New product launch trends, Sales force Excellence, Digital outreach models.
  

Business Size: New launch
Business Interactions: Sales team, Finance, Medical and MSL Team, Supply Chain, Commercial Excellence, Regional and Global Brand team
Job Requirements / Knowledge And Experience
Required:

• Bachelor of Science or Bachelor of Pharma. Formal Marketing or Business qualification is essential
• Overall 8+ years of experience in Pharma sales / marketing out of which at least 5 years have been in Pharma Marketing holding senior position
• Proven track record on brand management, and new product areas, and successful launch
• Strong knowledge of pharma sales & marketing processes is essential
• Experience demonstrating on-target or above-target performance and achievement of sales objectives
• Significant experience working across Marketing and in close collaboration with other functions in brand planning and portfolio management
• Good interpersonal skills for effective working relationships with team members and other internal stakeholders
• Strong written and oral communication skills in English and Hindi
• Excellent analytical, planning & communication skills
• Efficiently and effectively works under pressure; can stay on task and on time
• Good people management skills
• Able to travel regionally, national and if required, internationally
  

Desired:

• Significant, successful sales management or Key Account Management experience
• Reasonable market research experience, agency management and MR training experience
• Basic understanding of analytical procedures, statistics and interpret clinical data
• Critical thinking, strong problem solving and decision-making skills
• Ability to develop and maintain effective relationships with internal and external customers
• Digital/omnichannel/multichannel marketing experience and record of success
• Pragmatic and results focused
• A self-starter, able to work independently in a demanding environment
• Assertive, collaborative & inspiring leadership style, especially useful in cross cultural working environment.
• Open, flexible & entrepreneurial mind frame
• Positive mindset with a can-do attitude in a dynamic growing environment
  

VACC BEHAVIOURS:
Visionary:
I create the vision together with the team to deliver holistic impact
Architect:
I enable flow of diverse resources and expertise to rotate people
Catalyst:
I foster collaboration and learning across teams
Coach:
I co-create in network to leverage expertise
YOUR APPLICATION
Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.
Location: India : Maharashtra : Thane
Division: Pharmaceuticals
Reference Code: 876353
Contact Us

• 022-25311234