National Key Account Manager - Modern Tr

At Bayer were visionaries, driven to solve the worlds toughest challenges and striving for a world where ,Health for all, Hunger for none is no longer a dream, but a real possibility. Were doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining impossible. There are so many reasons to join us. If youre hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, theres only one choice.
National Key Account Manager - Modern Tr
Position: National Key Account Manager – Modern Trade
Major Tasks Role Purpose:
The National Key Account Manager (NKAM) will own, manage, and grow PAN‑India modern trade chains, acting as the single point of accountability for revenue, profitability, JBPs, and execution excellence.
The role requires strong prior experience with leading Consumer Health organizations in India, and the ability to influence senior stakeholders across sales, supply chain, finance, and marketing.
Key Roles & Responsibilities

• National Account Ownership Own end-to-end PAN‑India relationships with assigned modern trade pharmacy chains (e.g., Apollo Pharmacy, MedPlus, Wellness Forever, etc.). Act as single-point accountability for topline, profitability, and execution across all regions and DC/store formats. Build top-to-top relationships with national buyers, category heads, and senior leadership at the account level.
• Joint Business Planning (JBP) & Negotiation Lead annual and quarterly Joint Business Plans (JBPs) covering: Revenue & growth targets Assortment & national listings Promotions, visibility, and launches Trade investments and ROI Negotiate trade terms, margins, TOTs, listing fees, visibility spends at a national level. Ensure disciplined governance on trade investments with clear ROI mindset.
• Sales Delivery & Profitability Management Deliver monthly, quarterly, and annual sales targets for national accounts. Identify growth levers such as expansion to new chains/stores/cities, new SKUs, andpremium visibility.
  
• Supply Chain & Forecasting Excellence Drive national demand forecasting in collaboration with supply chain and planning teams. Ensure high fill rates, availability, and OTIF servicing at national DC and regional levels. Proactively resolve stock-outs, slow movers, and supply constraints.
• PAN‑India Execution Governance Work closely with regional MT teams (ABMs / field teams) to ensure: On‑ground execution of national JBPs Promotion and visibility compliance Assortment and pricing adherence Define clear national guidelines while allowing localized execution where required.
• Assortment, Listing & Launch Management Drive national listings for existing and new SKUs. Lead new product launches with clear GTM plans across chains. Periodically review assortment productivity and initiate rationalization where needed.
• Commercial Hygiene & Controls Ensure timely claims processing, reconciliations, and closures with finance. Maintain strong control on contracts, commercials, and system hygiene. Track receivables and resolve disputes in coordination with internal stakeholders.
• Analytics, Reporting & Business Reviews Track account performance through dashboards and regular reviews. Analyze sales trends, promo effectiveness, competition, and market developments. Present clear business updates, risks, and growth opportunities to leadership.
  

Ideal Candidate Profile:
Mandatory Experience 5–10+ years of experience in Modern Trade / Key Account Management.
Hands-on experience managing national pharmacy chains, specifically:Apollo Pharmacy and/or MedPlus (current or past role).
Proven experience in national-level negotiations, JBPs, and trade term management. Background in Consumer Health or FMCG.
Education Graduate (mandatory) MBA / PGDM in Sales & Marketing (preferred) Skills & Competencies Strong commercial and financial acumen.
Ever feel burnt out by bureaucracy Us too. Thats why were changing the way we work— for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/en/strategy/strategy
Bayer does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext.
Please dont rely upon any unsolicited email from email addresses not ending with domain name bayer.com or job advertisements referring you to an email address that does not end with bayer.com.
YOUR APPLICATION
Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.
Location: India : Maharashtra : Thane
Division: Consumer Health
Reference Code: 879525
Contact Us

• 022-25311234