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Job Description
Role Objective
To drive brand positioning, demand generation, and sales enablement through strategic marketing initiatives tailored to B2B, HoReCa, and food industry clients.
Key Responsibilities
- Develop and execute marketing strategy aligned with business goals (B2B + HoReCa focus)
- Drive lead generation initiatives (digital campaigns, LinkedIn, industry outreach)
- Define brand positioning for product categories (seasonings, savoury solutions, etc.)
- Work closely with sales, R&D, and leadership to translate product capabilities into marketable narratives
- Plan and execute campaigns, product launches, and promotions
- Build content strategy (case studies, application stories, client success stories)
- Oversee creation of marketing collaterals and digital content
- Analyze market trends, competitor positioning, and customer insights
- Support participation in trade shows, exhibitions, and HoReCa activations
- Track and optimize campaign performance and ROI
- B2B marketing strategy
- Brand positioning
- Content strategy & storytelling
- Digital marketing (LinkedIn, email, website)
- Market research & analytics
- Cross-functional collaboration
Skills: content strategy,marketing strategy,campaigns
Skills
Digital MarketingCampaign PerformanceContent StrategyMarketingStrategic MarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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