Social Media Manager

Role & responsibilities

Key Responsibilities:

• Strategise engaging and informative content for social media platforms (both organic and paid).
• Develop and implement social media strategies to enhance brand awareness, engagement, and website traffic.
• Formulate content calendars and content decks for brands focusing on social media.
• Learn and devise strategies for performance marketing creatives. Analyse the hook rates, hold rates and conversion rates and recommend the optimum creative types and communication.
• Monitor social media channels for industry news, trends, and competitor activities.
• Work closely with internal teams to ensure content aligns with brand messaging and marketing goals.
• Track and analyze social media metrics to evaluate the success of campaigns and content performance.
• Keep up-to-date with the latest trends, tools, and best practices in digital marketing.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• At least 3 years of experience in content writing and social media management.
• Outstanding writing and editing skills with a keen eye for detail.
• Deep understanding of social media platforms and their best practices.
• Experience with social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Excellent communication and interpersonal skills.
• Ability to work independently.
• Creative thinking and problem-solving skills.