Brand Manager

Designation: Sr. Manager/ Manager Branding

Location: Andheri E,Mumbai- Head Office

Schedule: Standard Business hours (Alternate Saturdays off)

STABLE PROFILES ONLY

Interview process

• 1st round will be taken by HR Manager (Tele/Phone)
• 2nd round virtually by the GM Branding and VP Projects.
• Final F2F interview and negotiations with the Director of the company.

:

• 1. Strengthen the brand presence for company's in the Indian market through various ATL, BTL & trade promotion activities.
• 2. Develop multi-channel marketing initiatives to support business objectives.
• 3. Design & implement In store visual merchandising stories, window displays & PR stories to showcase new products & collections.

4. Cultivate & build consumer fan base through consistent digital marketing activities via FB, YouTube, Pinterest & other social media plug-ins

• 5. Build & maintain relationships with Industry bodies & the editorial fraternity for PR plug-ins
• 6. Campaigns for promoting the company's exclusive brand outlets as the destination for the latest in home furnishings.
• 7. Packaging development and design aesthetics knowledge.
• 8. Create & Drive consumer handles to increase category engagement & hence conversions.

9. Responsible for developing , implementing and sustaining a Brand and Communications strategy to achieve the objectives of the Brand and make it one of the Top 50 Brands in the country.

10. Interacting with advertising/media agencies, providing the brief, evaluating & implementing the 360 degree creative, planning and media strategy.

• 11. Ideating creative routes for newly launched products/services and conceptualizing end to end execution
• 12. Event / Exhibition management, strategic and tactical campaign deployment.
• 13. Initiating and conducting relevant research through research agencies
• 14. Identifying market niches and launching new products to satisfy the niche
• 15. To manage corporate identity, electronic communications, internal communications, corporate events program, publications and other marketing materials.
• 16. Develop and implement internal and external communications programs including better negotiations with vendors for cost effectiveness.

Content Management and creation:

• Copy repository of existing content and creating a bank of researched information for all products.
• Retail /events/ institutions
• Digital campaigns/social media/e-mailers/launches

Skill Required :

• Well versed in computers all applications
• Have command over commercial aspect of advertising
• Creative and commercial thought process
• Thorough knowledge of ATL & BTL advertising - advertised products pan India in Metro, II & III tier cities in India

Education :

PG - MBA/PGDM - Any Specialization

Should have minimum 10 to 12 years of relevant experience