Marketing Manager

Role Overview

We are seeking a strategic and hands-on Marketing Manager to lead the entire marketing function for our premium skincare distribution business.

This role will own the marketing vertical from brand strategy to execution driving measurable growth in awareness, engagement, lead generation, and clinic-level impact.

The ideal candidate will be creative, analytical, and highly organized someone who can move seamlessly between strategy, design direction, content creation, event execution, and digital performance tracking.

Key Responsibilities

1. Brand & Strategy

• Develop and execute the overall marketing strategy aligned with BBBs sales goals and brand positioning.
• Build and manage the brand identity for BBB and our partner brands in India.
• Collaborate with international brand teams to ensure global brand consistency.
• Create and maintain the brand guideline manual for internal and partner use.

2. Clinic & Doctor Engagement

• Design clinic activation kits, in-clinic branding, and sample visibility tools.
• Develop marketing collaterals (flyers, standees, digital assets) tailored for dermatologists and skincare professionals.
• Support the sales team with engagement tools, product promotions, and educational marketing initiatives.

3. Digital & Social Media

• Own and manage BBBs Instagram, LinkedIn, and digital content strategy.
• Oversee content creation, reels, campaigns, and paid promotions in coordination with designers and agencies.
• Track performance metrics followers, reach, engagement, and conversions — ensuring measurable digital growth.

4. Product Launches & Events

• Plan and execute brand and product launch campaigns, from pre-launch buzz to post-launch engagement.
• Organize doctor meets, CMEs, KOL sessions, and national showcase events.
• Coordinate logistics, communication, and event ROI tracking.
• Travel for brand representation at select national events, exhibitions, and conferences as required.

5. Internal Marketing Support

• Partner with sales for regional promotions, seasonal campaigns, and clinic-level marketing plans.
• Maintain monthly marketing calendars and ensure consistent message, tone, and design across touchpoints.
• Manage vendors, agencies, and printers for timely and high-quality deliverables.

6. Reporting & Analytics

• Track marketing ROI, campaign performance, and engagement metrics.
• Prepare monthly marketing reports and dashboards for management review.
• Recommend data-driven improvements for campaign performance and resource allocation.

Qualifications & Skills

• Education: Bachelor’s or Master’s degree in Marketing, Mass Communication, or Business Administration.
• Experience:4 years in FMCG, beauty, skincare, pharma, or wellness marketing.
• Strong grasp of both offline (B2B) and digital marketing.
• Proficiency in Canva, PowerPoint, Meta Business Suite, Google Ads, and CRM tools.
• Excellent communication, planning, and multitasking skills.
• Aesthetic sense and understanding of dermatology / skincare category preferred.
• Must be Hyderabad-based and open to occasional travel for events and conferences.

Perks & Benefits

• Competitive salary with performance-linked incentives
• Exposure to global skincare brands and international marketing practices
• Opportunity to lead and shape the marketing vertical
• Creative freedom and collaborative work culture
• Travel opportunities for national events and brand showcases
• Employee discounts on premium skincare brands