Performance Marketing Manager

Role & responsibilities:

Strategy & Planning

• Develop and execute performance marketing strategies aligned with business growth objectives.
• Understand the companys service offerings, positioning, and target audience across different geographies.
• Design full-funnel paid media strategies for lead generation and revenue growth.
• Build market-specific strategies for USA, UK, and Australia considering audience behaviour, seasonality, and compliance nuances.

Campaign Execution & Optimisation

• Plan, launch, and optimise campaigns across:
• Google Ads (Search, Display, Performance Max, YouTube)
• LinkedIn Ads (Lead Gen Forms, Sponsored Content, ABM campaigns)
• Meta Ads (Facebook & Instagram)
• Conduct A/B testing on creatives, copy, landing pages, and targeting.
• Continuously optimise for CPL, CAC, ROAS, and pipeline contribution.

Analytics & Reporting

• Set up and manage tracking systems (GA4, conversion tracking, pixels, offline conversion imports).
• Build dashboards and provide actionable insights (not just data).
• Analyse campaign performance and recommend strategic pivots.
• Work closely with sales to ensure marketing-qualified leads convert into revenue.

Market & Audience Intelligence

• Develop deep understanding of B2B and/or service-sector buyer journeys.
• Adapt messaging and targeting based on geographical nuances (USA vs UK vs Australia).
• Conduct competitor and keyword research for international markets.

Cross-Functional Collaboration

• Work closely with content, design, and sales teams to improve conversion rates.
• Provide input on landing page optimisation and funnel improvements.
• Support brand positioning through data-driven insights.

Key Skills and Experience:

• 58 years of hands-on experience in performance marketing.
• Proven experience managing paid campaigns in at least one (preferably more) of these markets:
• USA
• UK
• Australia
• Strong expertise in:
• Google Ads (advanced keyword strategy & optimisation)
• LinkedIn Ads (B2B targeting & lead gen)
• Meta Ads (full funnel performance campaigns)
• Experience in service industry or marketing agency environment.
• Strong understanding of:
• B2B lead generation funnels
• Attribution models
• Budget allocation & scaling strategies
• Proficiency with analytics tools (GA4, Google Tag Manager, CRM integrations).
• Data-driven decision-maker with strong business acumen.