Social Media Manager

Role Description This is a full-time, on-site Social Media Manager role based in Pune Division. The Social Media Manager will plan, create, and manage content across social media platforms to promote client brands and drive audience engagement. The role includes developing and implementing social media strategies, optimizing posts and campaigns for reach and performance, and monitoring analytics to refine content and tactics. The Social Media Manager will collaborate closely with creative, content, and account teams to align social media activities with broader campaign goals. Daily responsibilities also involve community management, responding to audience interactions, staying updated on platform trends, and presenting performance reports and insights to internal stakeholders.

Qualifications

• Strong social media marketing and social media optimization (SMO) skills, with experience managing brand accounts and campaigns.
• Ability to develop and execute content strategy tailored to different platforms and target audiences.
• Excellent written communication and writing skills for crafting posts, captions, and community responses.
• Familiarity with digital marketing concepts, analytics tools, and performance measurement on major social platforms.
• Experience working in advertising, branding, or a creative agency environment is preferred.
• Ability to work on-site in Pune Division, collaborate in cross-functional teams, and manage multiple projects and deadlines.
• Bachelors degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Awareness of current social media trends, platform best practices, and emerging digital technologies.