Assistant Brand Manager - FMCG

As Assistant Brand Manager, the incumbent:

• Assists in developing and executes the marketing & branding strategy to improve market share and reach.
• Assists in preparing and executing Brand advertising concept, packaging, and promotion.
• Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.
• Co-ordinating with key media providers for the Brand
• Implementation of the strategies to achieve the brand objectives.

RESPONSIBILITIES:

• Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
• Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
• Coordinates with R&D for product conceptualisation, positioning, new product development etc.
• Assists in developing and executing plans for brand extension.
• Keeps track of all brand related expenditures vis- vis budgets.
• Coordinates with internal & external media agencies for implementation of the Brand's strategy.
• Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, and Sourcing & HRD for product & brand related requirements.
• Implements & tracks attractive sales promotional drives across various levels of trade & consumer franchise.
• Undertakes all market research for obtaining feedback on various aspects of the brand
• Tracks performance of brand based on specified criteria.
• Negotiation with vendors for printing of POS materials and for the BTL activities