Brand Manager

As Brand Manager:

• Ensures that the brands equity is nurtured & nourished in keeping with strategic objectives.

- Assists in developing and executes the marketing & branding strategy to improve market share and reach.

• Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.

- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.

• Ensures effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand.

- Planning, strategising and ensuring the implementation of the strategies to achieve the brand

objectives.

RESPONSIBILITIES

• Understands & defines the brand identity & align all the brands plans accordingly

• Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity

• Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity

• Coordinates with R&D for product conceptualisation, positioning, new product development etc.

• Scans the business environment to explore options for revenue generation from new and existing customers

• Develops and executes plans for brand extension.

• Develops annual plans and budgets for the brand.

• Keeps track of all brand related expenditures vis- vis budgets.

• Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).

• Coordinates with internal & external media agencies for implementation of the Brands strategy.

• Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

• Ensures that the brand focus is maintained through media & PR activities.

• Conceives, develops, proposes, implements & controls attractive sales promotional drives across various levels of trade & consumer franchise.

• Monitors, tracks & evaluates market & competitive dynamics.

• Develops systems within brand teams which facilitates better MIS and synergy of operations

• Assists in developing market entry strategy for previously untapped geographies based on market intelligence

• Undertakes all market research for obtaining feedback on various aspects of the brand

• Monitors and tracks of performance of brand based on specified criteria.

• Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team.

• Monitoring and analysing the Retail Audit for planning.

• Ensures that the top-line & bottom-line objectives of the brand are strictly met.

• Develops various schemes incentive / discount to increase the contribution of the brand.

• Negotiation with vendors for printing of POS materials and for the BTL activities.

• Interacts with Brand teams regularly for understanding their needs in different areas (Systems, Operations, Brand Management) and ensures necessary actions

• Ensures that the team is adequately trained in both functional and behavioural aspects on a regular basis

- Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team