Manager - Digital Marketing & Influencer Marketing

Key Responsibilities :

Digital Strategy & Execution :

• Develop and execute the overall influncer marketing strategy for the Consumer Care portfolio
• Drive brand visibility, consumer acquisition, and engagement across digital platforms
• Identify and onboard relevant influencer profiles including Healthcare Professionals, Gut Experts, KOLs, Lifestyle and Wellness creators

Performance Marketing :

• Lead performance marketing campaigns across platforms (Google, Meta, etc.)
• Optimize campaigns for ROI, CAC, and conversion metrics
• Drive data-led decision making and continuous campaign optimization
• Monitor and optimize measurable KPIs across all campaigns, with a focus on reach, consumer engagement, and conversion performance

Media Planning & Strategy :

• Own digital media planning, budgeting, and allocation
• Work closely with media agencies to drive effective campaign execution
• Lead the end-to-end planning and execution of influencer-led campaigns across the brand portfolio
• Track and improve media effectiveness and ROI

Content & Consumer Engagement :

• Drive content strategy across platforms (social, website, marketplaces)
• Build strong consumer engagement and retention strategies
• Ensure consistency in brand communication across digital touchpoints

E-commerce & Marketplace Integration :

• Work closely with e-commerce teams to drive online sales
• Demonstrate strong understanding of marketplace ecosystems (Amazon, Flipkart, etc.)
• Optimize digital funnels to drive conversions and revenue

Agency Management :

• Manage and coordinate with digital, media, and creative agencies
• Ensure alignment on strategy, timelines, and deliverables
• Drive accountability and performance from agency partners
• Lead commercial negotiations to drive cost efficiencies and ensure high-quality deliverables

Cross-Functional Collaboration :

• Collaborate cross-functionally with Brand, Legal, R&D, and Regulatory teams to ensure seamless campaign approvals
• Align digital campaigns with offline initiatives and product strategies
• Support new product launches and campaigns