Brand Strategist

We are looking for a Brand Strategist who can turn consumer insights, culture and business objectives into strong brand ideas and actionable strategies. You will work closely with the Brand, Creative, Content, Social Media, Performance Marketing, Product and E-commerce teams to build a consistent and differentiated Beyoung brand.

• Develop and execute brand and communication strategies aligned with business goals.
• Own strategy for campaigns, product launches, seasonal moments and brand initiatives.
• Conduct consumer, competitor, category and cultural research to identify opportunities.
• Develop consumer insights, audience personas, positioning and communication territories.
• Create strategic briefs for Creative, Content, Social Media and Performance teams.
• Define campaign thought, messaging, content pillars and communication frameworks.
• Identify relevant fashion, youth, social and cultural trends and translate them into brand opportunities.
• Work with the Product and Marketing teams to build strong product and category narratives.
• Manage influencer marketing communication and brand collaborations across all relevant channels.
• Develop and execute promotional activities for offline stores, including store launches, local campaigns and on-ground activations.
• Ensure consistent brand communication, voice and positioning across all channels and platforms.
• Analyse campaign performance and consumer response to develop actionable learnings and recommendations.
• Continuously track competitors and emerging D2C/fashion brands to identify opportunities for differentiation.

• 2–5 years of experience in Brand Strategy, Advertising, Marketing, D2C, Fashion, E-commerce or a Creative/Strategy Agency.
• Strong understanding of consumer behaviour, youth culture, fashion and digital media.
• Excellent strategic thinking, storytelling and presentation skills.
• Ability to convert data + insights into clear creative direction.
• Strong understanding of digital, social media and performance marketing.
• Ability to work cross-functionally and manage multiple projects.
• Strong proficiency in PowerPoint/Google Slides, Excel/Sheets and research tools.
• Experience with AI tools, social listening and consumer research platforms is a plus.

You will be successful if you can consistently answer:

Who are we talking to → What do they want → What should Beyoung stand for → What should we say → How should we say it → How will it drive both brand and business growth

Location: Udaipur | Work Mode: On-Site | Employment: Full-Time