Performance Marketing Executive

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We are looking for a results-driven Digital Marketing Executive with 12 years of hands-on experience in Paid Marketing (Google Ads, Meta Ads, etc.). This role is perfect for someone passionate about ROI, leads, conversions, and scaling real estate digital campaigns. Youll work on high-potential residential projects and help drive our digital performance to the next level.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across platforms: Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn (optional).
• Set up conversion tracking (Google Tag Manager, Facebook Pixel) and track performance via Google Analytics.
• Monitor KPIs: CTR, CPC, CPA, ROAS, Lead Quality, and optimize campaigns accordingly.
• Collaborate with the creative team to develop ad copies, banners, and landing pages.
• Conduct A/B testing for creatives, targeting, and ad placements.
• Prepare weekly performance reports and insights.
• Stay updated with the latest paid advertising trends and platform updates.

Requirements:

• 12 years of hands-on experience in running paid campaigns (Google & Meta required).
• Strong understanding of digital performance metrics.
• Experience in lead generation campaigns, especially in real estate (preferred but not mandatory).
• Working knowledge of Google Tag Manager and Google Analytics.
• Ability to work independently and manage budgets effectively.
• Strong communication, analytical, and problem-solving skills.

Good to Have:

• Google Ads or Meta Blueprint certifications.
• Experience working with real estate or high-ticket B2C products.
• Familiarity with CRM tools like HubSpot, Zoho, or similar.