Bharat Serums And Vaccines - Product Manager - Marketing

Description:

Qualification: B. Sc + MBA or B. Pharm + MBA

Experience: 4 to 7 Years

Purpose of the role:

• The candidate shall be responsible for creating marketing mix, design and implementation of successful marketing strategies.

- The incumbent will also develop and execute HCP and Consumer communication strategy to position and differentiate the portfolio amidst market dynamics.

• The incumbent will also work on the omnichannel marketing strategies for the portfolio whilst liasioning with key stakeholders from various functions.

Accountabilities and Responsibilities::

• Development/ Usage of communication strategy tools

• Explore/ Identify potential market segments new frontiers

• Training of sales force for implementation of promotional strategy, USPs etc

• Collecting observations and brand insights through customer visits

• Review on effectiveness of strategies, tools etc

• Feedback from internal customers ( line managers etc.)

• Interaction with sales colleagues (phone calls, personal interaction, meetings etc)

• Travel to locations to oversee implementation of marketing programs

• Promotion Plans and Communication Strategies

Competencies Skills:

• Analytical skills

• Pharma Industry Insights

• Strategic Thinking

• Basic Business Skills

• Communication skills

- Networking