Group Product Manager - Critical Care & Hematology

About BSV:

With over two decades of excellence, Mankind Pharma is now among Indias top 5 pharmaceutical companies, powered by a 21,000+ strong workforce.

For over five decades, we at Bharat Serums and Vaccines Ltd (part of Mankind Group of Companies) have used scientific resources to develop a range of biological, biotech and pharmaceutical products. We want to be a leading biopharmaceutical company driven by people and science to set benchmarks in patient outcomes across therapy areas of Womens Health, Critical Care and Emergency Medicine.

Key Responsibility Areas:

• To formulate brand plans and propose various Marketing strategies for the assigned division in accordance with corporate policy for the brand.
• To plan various activities as per the phase wise Marketing Strategic plans.
• To execute the various activities planned as per the phase wise Marketing plans for example, CMEs, Workshops Camps, Patient Education Program, Life – Style Management Program Etc.
• To take care of all the publishing material of the brand namely: information booklet, leaflets, handbills, brochure, and other related materials. These shall include the content, design, creativity and proof – reading etc.
• To carry out Research activity related to marketing plan evolved.
• To explore newer geographical areas, new markets, for customer targets.
• To explore new product feasibility for business plans.
• To do regular fieldwork to understand and develop a sound marketing plan.
• Monthly detailed report of the activity should be submitted to the management
• Weekly progress reports should be submitted in brief to management about the activities assigned.
• Support in all marketing purposes to the Head Marketing.

Candidate Profile:

• B. Pharm / B. Sc + M.B.A./M.M.S. in Marketing
• Overall 10+ years of work exp with minimum 8 years in Brand Management.
• Incumbent is responsible for Market Share, Revenue, Profitability, Growth.