Manager/Senior Manager Performance Marketing

Know more about us and the role!

About the position

Position Title

Manager/ Senior Manager

Location

Gurgaon

Business Unit

Marketing

Function

Digital Marketing & Growth

Reporting Manager

Head – Growth & Performance Marketing

Team Size

You can become a part of

… a truly aspirational brand, one of India’s fastest growing fintech companies that offers a range of financial services & products for merchants, Kirana store owners and end consumers. Valued at over $2.8 Bn within a short span of 3+ years, we focus on empowering small business owners and retailers with business ranging from QR & PoS payments to easy loans to high-yield investment products which in turn enables them to grow and transform. We understand that business and culture are two sides of the same coin. So, alongside business, we are equally focused on building a culture where employees succeed unconditionally.

We believe we are in an ever-evolving space with immense opportunity to build for Bharat! Our people will enable this journey with their ideas, innovations and capabilities. We value diversity, where we encourage different points of view, ways of thinking, new capabilities to strengthen and improve the lives of our customers. And that is not all, we have a lot of fun while we explore new ideas, solve real problems, collaborate, connect — and we do it all together.

In this role, you have the opportunity to

Work at an organization which encourages to test and learn enabling you to experiment.

Take ownership of marketing campaigns and have a direct impact on driving customer acquisition, retention and revenue growth.

Develop and execute data-driven marketing strategies.

Drive sustainable/profitable growth.

Responsibilities will include

Functional Expertise

Plan & execute performance marketing campaigns across various channels - Google Ads,

Facebook Ads, DBM, 3rd party networks etc for BharatPe Merchant App.

Lead online and social media marketing especially App Downloads, engagement campaigns along with search, display, remarketing, Google Adwords, Paid campaigns and other aspects of online marketing.

Understanding of the app ecosystem - Attribution, Tracking & tuning various End-to-End Funnel Metrics & Real-Time ROI measurements right from Traffic Metrics to conversion funnels.

Running experiments on paid digital channels to find incremental value of digital marketing across cohorts of customers.

Monitor and keep track of important funnels and events in Marketing automation setup.

Responsible for end to end campaign management - planning, monitoring, optimization & reporting.

Interaction

Coordinate with the internal product & tech teams for timely execution of all digital marketing tasks and initiatives.

Problem Solving

Designing experiments to improve the overall contribution of digital marketing towards business in a profitable manner.

To succeed in the role

Impact

Create disruptive growth in key user metrics (revenue).

Create a hotbed of innovation and iteration.

Challenges & Decisions

Operate in a high speed, ambiguous environment.

Drive growth and cost optimization together.

Qualification & Experience (type & industry)

3-8 years of relevant experience.

Preferred tier 1 pedigree.

Engineering undergrad is preferred.

Skills & know-how

Experience with App first businesses will be an advantage (e-commerce, media & entertainment, fintech).

Good understanding of digital marketing concepts (incrementality) and best practices

Knowledge of Marketing analytics, Attribution and Planning tools (e.g. Appsflyer, Firebase,etc.)

Hands-on experience with Google adwords, Facebook Ads, programmatic & affiliates

Proven track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue and profitability goals.

Hands-on experience in managing the marketing budget at scale along with the business objectives & KPIs like CPI, CPM, CAC/LTV, Acquisition, Remarketing, Cross-Sell, Up-Sell, etc.

Behaviors

Extremely high ownership.

Self-starter with a bias for action.

Highly entrepreneurial and comfortable with failing.

Ability to lead and influence at the top levels.

Effective x-functional collaborator with great communication skills.

Ability to operate in a high ambiguity environment.