Head - Marketing - Beauty/Wellness

Role & Responsibilities:

• Brand execution - own brand positioning across every consumer touchpoint, translating the brand's positioning into a channel-specific manner without diluting it into generic wellness language.
• Performance ownership - own paid acquisition, measured against blended cohort CAC versus cross-ritual lifetime value, not last-click or top-line vanity metrics. Early-stage unit economics are tight, so capital efficiency is core.
• Team building - build the marketing team (brand + content) over the next few months as the function proves out - this role starts as an individual operator and becomes a manager.
• Launch ownership - own launch marketing across all product lines, coordinating closely with existing GTM and content partners already engaged.
• Cross-functional sync - work closely with the NPD and Operations Leads so campaigns and content are built around real product timelines.
• Hands-on content (a plus but not a compulsion) - build and execute content strategy - this requires the ability to conceive, brief, and ship content or build the team for the same.

What We're Looking For:

• 5+ years in marketing with genuine ownership across both brand and performance.
• Direct, hands-on content creation experience - you can conceive, brief, and ship content yourself, not only manage agencies who do.
• D2C or masstige consumer brand experience, ideally in beauty, personal care, or a comparably considered-purchase category.
• Comfortable holding a CAC:LTV model and optimising for capital efficiency, not top-line growth alone.
• Has built or scaled a marketing team from a small base, or can speak concretely to how they'd approach it here.
• Strong project management and stakeholder skills - this role sits close to founders and coordinates multiple live agency relationships.