Area Sales Manager

• Area Sales Manager (ASM)
• Industry: Electric Vehicles (EV Automobiles)
• Designation: Area Sales Manager (ASM)
• Department: Sales & Marketing
• Reporting To: National Sales Head
• Industry: Electric Two-Wheeler / Three-Wheeler
• Job Location: Assigned Area / Territory
• 1. Job Purpose

The Area Sales Manager (ASM) is responsible for driving sales growth, expanding the dealer network, achieving monthly and annual sales targets, and strengthening the company's presence in the assigned territory. The ASM will manage dealer relationships, monitor sales performance, develop new business opportunities, and ensure customer satisfaction.

2. Key Responsibilities

A. Sales & Business Development

1. Achieve monthly, quarterly, and annual sales targets for EV vehicles.
2. Develop and implement sales strategies to increase market share.
3. Identify new business opportunities and potential markets.
4. Generate leads through field visits, promotional activities, and market networking.
5. Monitor competitors' activities, pricing, and market trends.

B. Dealer & Distributor Management

1. Appoint new dealers and distributors in the assigned territory.
2. Maintain strong relationships with existing dealers.
3. Ensure dealers achieve their assigned sales targets.
4. Monitor dealer stock, vehicle inventory, and order requirements.
5. Conduct regular dealer visits and provide business support.

C. Team Management

1. Lead, guide, and motivate the sales team.
2. Set individual sales targets and monitor team performance.
3. Conduct regular sales meetings and performance reviews.
4. Ensure proper product knowledge and sales training for team members.
5. Monitor daily sales reports and field activities.

D. Market Development & Promotion

1. Conduct market surveys to identify potential customers and business opportunities.
2. Organise promotional campaigns, roadshows, exhibitions, and product demonstrations.
3. Increase brand awareness and product visibility.
4. Develop relationships with corporate clients, fleet operators, and institutional buyers.
5. Promote EV adoption by highlighting cost savings, environmental benefits, and vehicle performance.

E. Reporting & Coordination

1. Submit daily, weekly, and monthly sales reports to management.
2. Prepare sales forecasts and business development plans.
3. Coordinate with the finance department regarding dealer payments and outstanding dues.
4. Coordinate with the service department to resolve customer complaints.
5. Ensure timely order processing and vehicle delivery.

• 3. Key Performance Indicators (KPIs)
• The ASM's performance will be evaluated based on the following parameters:
• Performance Parameter
• Measurement
• Monthly Sales Target
• Achievement of assigned targets
• Dealer Network
• New dealer appointments
• Dealer Performance
• Active and productive dealers
• Market Expansion
• Territory coverage
• Sales Growth
• Month-on-month growth
• Collection
• Outstanding payment recovery
• Team Productivity
• Individual and team performance
• Customer Satisfaction
• Customer complaints and resolution
• Stock Management
• Dealer inventory monitoring
• 4. Required Qualifications

• Graduate in any discipline (MBA in Sales & Marketing preferred).
• Minimum 3–5 years of experience in automobile sales.
• Experience in EV automobile sales will be an added advantage.
• Strong knowledge of dealer and distributor management.
• Good communication, negotiation, and leadership skills.
• Proficiency in MS Excel, reporting, and sales planning.
• Willingness to travel extensively within the assigned territory.

5. Required Skills

• Sales Planning & Execution
• Dealer Network Development
• Team Leadership & Management
• Market Analysis
• Business Development
• Negotiation & Communication
• Target Achievement
• Customer Relationship Management

6. Key Expectations from ASM

1. Achieve 100% of the assigned monthly sales target.
2. Expand the dealer network and develop new markets.
3. Ensure regular field visits and dealer engagement.
4. Maintain proper reporting and sales discipline.
5. Improve brand visibility and market penetration.
6. Ensure timely payment collection from dealers.
7. Maintain professional relationships with dealers and customers.

7. Overall Accountability

The Area Sales Manager will be fully accountable for the overall sales performance, dealer network development, market expansion, team productivity, and business growth within the assigned territory.