BigBasket - Associate Product Manager

Responsibilities :
- Identify opportunities to improve user experience, engagement, and conversion across various customer touchpoints (homepage, search, recommendations, etc.)
- Drive initiatives related to personalization and monetization, including product discovery, ranking, and merchandising strategies
- Improve adoption and effectiveness of internal platforms such as segmentation and campaign tools
- Define product requirements, create PRDs, and work closely with engineering teams to deliver solutions
- Analyze data to identify trends, measure performance, and drive decision-making

- Design and execute experiments (A/B testing) to optimize key metrics
- Collaborate with business, category, analytics, and marketing teams to drive product initiatives end-to-end.
Requirements :
- 2 - 5 years of experience in product management, strategy, consulting, or analytics roles
- Strong problem-solving and analytical skills
- Ability to work with data and derive actionable insights
- Experience in defining metrics and tracking product performance
- Excellent communication and stakeholder management skills
- Ability to work in a fast-paced, cross-functional environment
Preferred Qualifications :
- Experience in e-commerce or consumer internet companies
- Exposure to personalization, recommendations, or growth/monetization use cases
- Familiarity with A/B testing and experimentation frameworks
- Working knowledge of SQL or data analysis tools