BigBasket - Associate Product Manager

Responsibilities :

• Identify opportunities to improve user experience, engagement, and conversion across various customer touchpoints (homepage, search, recommendations, etc.)
• Drive initiatives related to personalization and monetization, including product discovery, ranking, and merchandising strategies
• Improve adoption and effectiveness of internal platforms such as segmentation and campaign tools
• Define product requirements, create PRDs, and work closely with engineering teams to deliver solutions
• Analyze data to identify trends, measure performance, and drive decision-making
• Design and execute experiments (A/B testing) to optimize key metrics
• Collaborate with business, category, analytics, and marketing teams to drive product initiatives end-to-end.

Requirements :

• 2 - 5 years of experience in product management, strategy, consulting, or analytics roles
• Strong problem-solving and analytical skills
• Ability to work with data and derive actionable insights
• Experience in defining metrics and tracking product performance
• Excellent communication and stakeholder management skills
• Ability to work in a fast-paced, cross-functional environment

Preferred Qualifications :

• Experience in e-commerce or consumer internet companies
• Exposure to personalization, recommendations, or growth/monetization use cases
• Familiarity with A/B testing and experimentation frameworks
• Working knowledge of SQL or data analysis tools