Marketing Manager

• Job Title: Marketing Manager
• Location: Hyderabad, Telangana
• Company: Bijliride
• Employment Type: Full-Time
• Experience: 3+ Years

About Bijliride Bijliride is a fast-growing electric mobility company focused on providing sustainable, affordable, and convenient transportation solutions. We are looking for a dynamic Marketing Manager to lead brand-building initiatives, drive customer acquisition, and strengthen our digital presence.

Key Responsibilities

Marketing Strategy & Brand Management

• ● Develop and execute marketing strategies aligned with business goals.
• ● Build and enhance brand awareness across online and offline channels.
• ● Plan and manage marketing campaigns to generate leads and increase customer engagement.
• ● Monitor market trends and competitor activities to identify growth opportunities.

Digital Marketing & SEO

• ● Lead SEO initiatives to improve website rankings, organic traffic, and online visibility.
• ● Manage Google Ads, Meta Ads, and other paid marketing campaigns.
• ● Optimize website content, landing pages, and digital assets for search engines.
• ● Track campaign performance using Google Analytics, Search Console, and other marketing tools.

Content Marketing & Social Media

• ● Develop and execute content marketing strategies across websites, blogs, social media, and email campaigns.
• ● Create and manage engaging content in Hindi, Telugu, and English.
• ● Oversee content creation, including articles, graphics, videos, reels, and promotional materials.
• ● Coordinate video shoots and social media campaigns to improve brand visibility and engagement.

Lead Generation & Customer Acquisition

• ● Drive customer acquisition campaigns through digital and offline channels.
• ● Collaborate with sales and operations teams to generate and nurture leads.
• ● Develop partnerships and promotional activities to expand market reach.

Team Management & Reporting

• ● Lead and mentor marketing team members and external agencies.
• ● Manage marketing budgets and campaign execution.
• ● Prepare reports on campaign performance, lead generation, and ROI.

Required Skills & Qualifications

• ● Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• ● 3+ years of experience in Marketing, Digital Marketing, or Brand Management.
• ● Strong expertise in SEO, SEM, Google Ads, Meta Ads, and Social Media Marketing.
• ● Experience in Content Marketing, Content Writing, and Video Content Creation.
• ● Proficiency in content writing and communication in Hindi and Telugu is mandatory.
• ● Excellent communication, leadership, and project management skills.

Key Skills

• ● SEO & SEM
• ● Google Ads & Meta Ads
• ● Content Marketing
• ● Hindi & Telugu Content Writing
• ● Social Media Marketing
• ● Video Content Creation
• ● Lead Generation
• ● Campaign Management
• ● Analytics & Reporting
• ● Team Leadership

What We Offer

• ● Competitive salary and performance incentives.
• ● Opportunity to work in a fast-growing EV startup.
• ● Career growth and leadership opportunities.
• ● Dynamic and innovative work environment.
• Interested candidates can share their updated resume for consideration.