CK Birla Healthcare - Assistant General Manager - Branding

Candidate Profile:

• 5 - 8 years of experience in Branding/Marketing, with experience in owning brand outcomes.
• Experience in healthcare, wellness, beauty, derma, cosmetics, dental, women's health or other high - consideration businesses preferred.
• Strong understanding of brand strategy, digital marketing, content strategy, PR, social media and performance marketing.
• Experience with brands having both online presence and physical outlets, preferably with assisted sales/call centre models.
• Strong understanding of customer personas, funnel management and conversion journeys.
• Experience managing multiple geographies; exposure to regional/vernacular marketing is an advantage.
• Excellent communication, content development, creative thinking and stakeholder management skills.
• Strong commercial orientation with the ability to connect brand initiatives with revenue outcomes.

Role Overview:

We are looking for an Assistant General Manager - Branding to drive brand strategy and execution for Birla Fertility & IVF. The role will own the brand across digital, customer journeys, PR, social media and physical clinic touchpoints, with a strong focus on customer experience, brand outcomes and revenue impact.

Key Responsibilities:

• Develop and execute the overall brand strategy and positioning aligned with business objectives.
• Lead digital - first brand building across Google, Meta, Instagram, YouTube and other relevant platforms.
• Develop and drive the overall social media strategy, ensuring strong brand presence, engagement and relevance across key platforms.
• Drive content - led marketing and work with creators, doctors and subject matter experts.
• Lead and manage PR and external communication initiatives to strengthen brand visibility, credibility and reputation.
• Integrate brand and performance marketing to drive awareness, leads and conversions.
• Map and improve the customer journey from digital discovery - counselling/call centre - clinic - conversion.
• Strengthen customer communication, counselling narratives and in - clinic brand experience.
• Work closely with Revenue, Sales, Operations and Regional teams to align marketing with business objectives.
• Manage marketing budgets with clear ROI and business accountability.
• Develop region - specific strategies considering cultural, linguistic and customer nuances across India.