CK Birla Healthcare - Product Manager - Doctor Marketing

We're Hiring: Product Manager - Doctor Marketing at Birla Fertility & IVF - Gurgaon

We are looking for a Product Manager - Doctor Marketing who can develop doctor-centric marketing strategies, strengthen doctor engagement, and drive referrals through targeted scientific communication and effective marketing initiatives.

Designation: Manager / Senior Manager (Individual Contributor)

Location: Gurgaon

Experience: 10 - 12 years

Industry: Pharma / Life Sciences / Healthcare

Doctor Marketing & Engagement:

• Develop and execute doctor-centric marketing and communication strategies.
• Understand doctor personas, segmentation, needs, and referral behaviour.
• Design targeted initiatives to strengthen doctor engagement and influence referrals.
• Develop scientific and clinical communication materials for doctors.

Marketing Strategy & Planning:

• Prepare annual, quarterly, and monthly marketing plans along with promotional calendars.
• Analyse market trends, competitor activities, and internal sales performance.
• Identify opportunities to improve doctor engagement and marketing effectiveness.

Sales & Field Force Collaboration:

• Work closely with field sales teams to execute marketing initiatives.
• Collaborate with Sales Training to strengthen field team effectiveness.
• Capture field insights and translate them into actionable marketing strategies.
• Track doctor detailing and engagement effectiveness.

Cross-functional Collaboration:

• Work closely with Clinical and Embryology teams to ensure scientific accuracy in communication.
• Collaborate with Branding and other stakeholders to develop effective marketing campaigns.
• Lead initiatives to improve doctor outreach and referral generation.

Critical Competencies:

Behavioral:

• Strong strategic thinking and analytical skills.
• Excellent communication and stakeholder management.
• Ability to collaborate with cross-functional teams.
• Strong execution and planning capabilities.

Technical:

• Experience in Product Management and Doctor Marketing within Pharma / Life Sciences / Healthcare.
• Strong understanding of doctor segmentation and HCP engagement.
• Expertise in scientific communication and referral-influencing strategies.
• Knowledge of market research, competitor analysis, and marketing analytics.
• Willingness to travel 5 - 7 days per month.
• MBA / PGDM in Marketing preferred.