Ck Birla Hospital - Assistant General Manager - Branding & Marketing

This is not an ATL-only brand role. It requires owning brand across digital discovery, consultative journeys, and physical clinic touchpoints with clear revenue accountability.

Must have worked in:

• Long consideration / selling cycle businesses
• High emotional-stakes categories (healthcare, mental health, sexual wellness, hair loss, elective medical, high-ticket services, derma, cosmetics, dental)
• Consultative selling models (lead to counseling to conversion) with understanding of funnel and leakage across stages of customer funnel

1. Should understand:

• Regional nuances
• Customer persona and empathy
• Education-led marketing
• Trust-building in regulated environments
• Stigma-sensitive communication

Digital-First Brand Builder (Not Just ATL):

• Built brand across YouTube, Google, Meta, Reddit etc.
• Owned Instagram & YouTube strategy as discovery engines (not just posting calendars)
• Integrated performance marketing with brand
• Strong content-led brand thinking
• Experience working with creators, doctors, experts

Should understand:

• Social strategy (Instagram, YouTube, Facebook, WhatsApp, emerging platforms)
• Content narrative & authority-building
• Brand + performance integration and Omnichannel & Service Design Orientation

Experience in brands with:

• Strong online presence + physical outlets
• Call center / assisted sales models

2. Should be able to:

• Map customer journey across digital to call center to clinic
• Design and improve the customer experience and brand messaging across these touchpoints.
• Improve scripts, counselling narratives, and in-clinic brand experience
• Align messaging across mass marketing and 1:1 conversations
• Work deeply with revenue, operations, and regional teams

• 1. Revenue orientation and P&L responsibility
• i. Owned brand outcomes (not just executed campaigns)
• ii. Managed budgets with clear ROI accountability
• iii. Comfortable with P&L discussions
• iv. Experience working closely with revenue heads
• Qualification Checklist:

1. Experience in marketing for multiple geographies - Should be able to understand the cultural nuances of various geographies in India. Preferably should have handled marketing across various vernacular languages. Should have built a national online brand with regional physical presence.

• 2. Cross functional collaboration - Should have worked with various internal stakeholders including revenue, sales, call center, marketing, central and regional operations.
• 3. High quality content capability (should be able to figure out nice piece of writing from not so nice) - solid communicator (not just english, but structuring)
• 4. Eye / taste for creative impact and design thinking capability on creatives