Area Sales Manager (FMCG)- GT

We are looking for an experienced and result-oriented Area Sales Manager (ASM) to lead sales operations, strengthen distribution, and drive business growth in the assigned territory.

The ideal candidate should have strong General Trade experience in FMCG, along with proven expertise in distributor management, team handling, market development, and sales target achievement.

Desired Profile

* Qualification: Graduate / Post Graduate Any Specialization

* Experience: 810 years of experience in FMCG General Trade, preferably in a similar role

* Strong knowledge of the assigned market/geography and local business environment

* Proven experience in Distributor / RDS management and Sales Team handling

* Strong sales orientation with a track record of achieving targets

* Computer literacy and experience with mobile-based sales applications are mandatory

* Candidates from system-driven FMCG organisations will be preferred

Key Roles & Responsibilities

* Distributor & RDS Appointment: Identify, evaluate, appoint, and develop Distributors and Retail Distribution Stockists (RDS) to strengthen the distribution network.

* Sales Target Achievement: Drive primary and secondary sales to consistently achieve monthly, quarterly, and annual business targets.

* Team Leadership: Lead, guide, coach, and motivate Sales Officers to improve productivity, market coverage, and field execution.

* Distribution Management: Drive both width and depth of distribution to maximise market penetration and ensure product availability.

* Market Development: Identify and develop new markets and business opportunities within the assigned territory.

* Strategy Execution: Ensure effective implementation of company sales strategies, policies, schemes, and business initiatives.

* Market & Competitor Insights: Monitor market trends, competitor activities, distributor performance, and customer feedback to identify growth opportunities.

* Performance Management: Track team and territory performance and take timely corrective actions to achieve business objectives.

Job Details

Designation: Area Sales Manager (ASM)

Location: Lucknow, Dhanbad,Kolkata, Kanpur

Industry: FMCG / Food & Beverages

Function: Sales / Business Development

Experience: 8 to 10 Years

Perks & Benefits

Best-in-Industry Compensation & Benefits