Digital Marketing Executive

Company Description Blackstone Shipping Group delivers global logistics solutions through deep industry expertise, strong customer service, and advanced technology. The company designs customized, cost-effective services that manage end-to-end supply chains, including ocean and air freight, customs clearance, warehousing, and last-mile delivery. With a diverse, multi-disciplined workforce across Asia, Europe, Africa, and the Americas, Blackstone Shipping Group focuses on innovation, precision, and sustainability. The organization supports eco-friendly shipping practices that help clients meet ESG goals while offering smart digital tracking and supply chain solutions. Blackstone Shipping Group positions itself as a trusted logistics partner for businesses seeking smarter, greener, and more dependable shipping.

Role Description This is a full-time, on-site Digital Marketing Executive role based in Thoothukudi to manage Blackstone Shippings social media presence, create engaging visual content, and develop new marketing ideas to strengthen brand visibility and business growth.

Key Responsibilities

• Manage and maintain Blackstone Shippings social media platforms, especially LinkedIn.
• Develop and execute LinkedIn content strategies to increase brand awareness, engagement and reach.
• Create creative social media posts, posters, banners, campaigns and marketing creatives.
• Develop concepts for company campaigns, events, celebrations, industry awareness days and promotional activities.
• Create engaging short-form videos, reels and motion-based content for social media.
• Work closely with the marketing and business development teams to create content that supports lead generation and business growth.
• Research shipping, logistics and industry trends and convert them into relevant social media content.
• Develop fresh campaign concepts and creative ideas rather than relying only on existing templates.
• Maintain consistency in brand identity, visual language and communication across digital platforms.
• Monitor social media performance and suggest improvements based on engagement and audience response.
• Explore new digital marketing opportunities, content formats and strategies to increase the companys online visibility.
• Support website content, newsletters, digital campaigns and other marketing initiatives when required.

Required Skills

Design

• Strong knowledge of Adobe Photoshop
• Strong knowledge of Adobe Illustrator
• Good understanding of typography, layouts, colour, branding and visual communication
• Ability to create professional posters, banners, social media creatives and campaign designs

Video & Content

• Video editing skills using Premiere Pro, After Effects, CapCut or similar tools
• Ability to create reels, promotional videos and short-form content
• Basic understanding of motion graphics is an advantage
• Strong copywriting and content-writing skills

Digital Marketing

• Good understanding of LinkedIn marketing and content strategy
• Understanding of social media algorithms, engagement and audience growth
• Basic knowledge of social media analytics and performance tracking
• Ability to identify trends and convert them into relevant content
• Understanding of digital marketing and lead-generation concepts is an advantage

Creative Thinking

The candidate should be someone who:

• Thinks beyond standard templates and repetitive social media posts
• Can develop new concepts and campaign ideas
• Has strong creative thinking and problem-solving ability
• Can turn a simple business idea into an interesting visual campaign
• Constantly looks for new ways to improve engagement and brand visibility
• Understands what makes content interesting, relevant and shareable
• Is willing to experiment with new formats, trends and creative approaches

Preferred Qualifications

• Degree/Diploma in Digital Marketing, Visual Communication, Graphic Design, Advertising, Media or a related field
• 1–3 years of relevant experience in digital marketing, social media, graphic design or creative marketing
• Experience working with B2B companies, logistics, shipping, freight forwarding or corporate brands is an advantage
• Candidates with a strong creative portfolio will be preferred.

Must-Have Skills

Photoshop | Illustrator | Video Editing | Social Media | LinkedIn Strategy | Graphic Design | Creative Concept Development | Content Creation | Campaign Ideas | Digital Marketing