Marketing Campaigns Specialist- Chennai- Blackstraw- Work From Office

* to be a part of a global marketing team!
This brand-new role is all about shaping how the world experiences Blackstraw, crafting strategic, story-led content that not only connects and inspires but also fuels visibility, engagement, and demand generation across channels.

 Craft stories that connect the right audience
Drive brand visibility and engagement
 Build trust that converts leads to loyal customers
 Align content with SEO & AI

Content strategy & planning
SEO & keyword research
Copywriting & storytelling
Social media management
Writing compelling content for awareness, nurture and retention
Close collaboration with design, practice, and marketing teams
Hands-on usage of AI-powered tools supporting content generation
Work experience: 3-8 years in content marketing
Work location: Chennai
Work type: Work from office

* & with a passion for turning data and ideas into powerful marketing motion.
This brand-new role is all about keeping our demand gen running smoothly; designing campaigns, setting up automations, and driving processes that help Blackstraw connect, engage, and grow.

Plan and execute multi-channel campaigns (email, LinkedIn, Google Ads)
Implement and manage marketing automation (HubSpot/Zoho)
Build and nurture prospect lists using ZoomInfo, Apollo, or similar tools
Track campaign performance and optimize for better results
Strengthen lead flow and collaboration between marketing and sales
3 - 8 years of experience in marketing operations/automation
Hands-on with HubSpot, Zoho, Marketo or similar tools
Strong grasp of CRM workflows, lead management, and reporting
Experienced in paid ads, lead gen and ABM
Experienced with ZoomInfo, Apollo, or similar prospecting platforms
Skilled in data analysis, dashboards, and campaign tracking
Exposure to AI, SaaS, or B2B marketing environments
Work location: Chennai

who thrives on improving visibility, driving growth, and pushing the boundaries of AI-driven search.
This brand-new role is all about building smarter strategies, blending on-page, off-page, and technical SEO with the power of AI, GEO, and AIO to keep Blackstraw at the forefront of digital visibility.

Drive website growth through on-page, off-page, and technical SEO
Build keyword strategies that boost visibility
Optimize content to align with AI-driven insights
Track and report performance using analytics tools
Leverage GEO & AIO to stay ahead in search and generative AI trends
3 - 8 years of experience in SEO and website optimization
Proven expertise in on-page, off-page, and technical SEO
Skilled in keyword research, content optimization, and link-building strategies
Proficient with tools like Google Analytics, Google Search Console, Semrush, Ahrefs, or similar platforms
Strong understanding of SEO reporting, metrics, and performance tracking
Exposure implementing GEO and AIO strategies
Familiar with schema markup, site structure, and page speed optimization
Exposure to AI, SaaS, or B2B marketing environments