Walk-in || Performance Marketing Specialist B2B

Performance Marketing Specialist B2B

Department: Digital Marketing

Experience: 5+ Years

Employment Type: Full-Time

Location: Bangalore

Industry Experience: B2B preferred

About the Role

We are looking for a Performance Marketing Specialist with hands-on experience in Google Ads and B2B lead generation. The candidate will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns to generate high-quality business inquiries and improve conversion rates.

The ideal candidate should have a strong understanding of B2B customer journeys, lead-generation campaigns, keyword research, conversion tracking, remarketing, and performance analytics.

Key Responsibilities

- Plan, create, manage, and optimize Google Ads campaigns for B2B products and services.

- Manage Search, Display, Performance Max, Remarketing, and other relevant Google Ads campaigns.

- Conduct detailed keyword research, search-term analysis, competitor research, and negative keyword management.

- Develop compelling ad copies, headlines, descriptions, and extensions focused on lead generation.

- Optimize campaigns based on CPL, CPA, CTR, conversion rate, ROAS, lead quality, and overall campaign ROI.

- Manage campaign budgets and ensure effective allocation of advertising spend.

- Identify opportunities to scale high-performing campaigns while reducing wasted ad spend.

- Work closely with the Sales and Business Development teams to understand lead quality and improve campaign targeting.

- Analyze the complete lead funnel, from advertisement click through inquiry, qualified lead, opportunity, and conversion.

- Set up and monitor conversion tracking, Google Analytics 4, Google Tag Manager, and other measurement tools.

- Prepare weekly and monthly performance reports with actionable insights.

- Conduct A/B testing of advertisements, landing pages, keywords, audiences, and campaign strategies.

- Monitor competitors and industry trends to identify new advertising opportunities.

- Coordinate with the content, SEO, design, and website teams to improve landing-page performance.

- Identify underperforming campaigns and implement corrective actions.

- Maintain accurate campaign documentation, tracking sheets, budgets, and performance reports.

Required Skills

- 5+ years of hands-on experience in Performance Marketing.

- Strong practical experience with Google Ads.

- Previous experience handling B2B lead-generation campaigns.

- Strong understanding of Google Search Ads and keyword-based lead generation.

- Experience with Performance Max, Display, Remarketing, and YouTube Ads is an advantage.

- Good understanding of Google Analytics 4 (GA4) and Google Tag Manager.

- Experience with conversion tracking and campaign attribution.

- Strong knowledge of keyword match types, negative keywords, bidding strategies, audiences, and campaign optimization.

- Ability to analyze campaign data and make data-driven decisions.

- Strong Excel/Google Sheets skills.

- Good written and verbal communication skills.

B2B Experience – Preferred

Candidates with experience running paid campaigns for the following sectors will be preferred:

- IT & Technology

- SaaS

- Cybersecurity

- ISO Certification & Consulting

- Professional Services

- Consulting

- Enterprise Services

- Training & Certification

- Software / Cloud Services

- B2B Lead Generation

Key Performance Indicators (KPIs)

The candidate will be evaluated based on:

- Quality and volume of B2B leads generated

- Cost Per Lead (CPL)

- Cost Per Qualified Lead (CPQL)

- Conversion Rate

- Cost Per Acquisition (CPA)

- Click-Through Rate (CTR)

- Lead-to-opportunity conversion

- Campaign ROI / ROAS

- Budget utilization

- Revenue generated from paid campaigns

Preferred Qualifications

- Google Ads certification is an advantage.

- Experience managing significant monthly advertising budgets.

- Experience with CRM-based lead tracking and attribution.

- Experience working with sales teams to optimize campaigns based on actual revenue.

- Experience in international B2B markets such as UAE, Saudi Arabia, Singapore, UK, USA, and other global markets is an advantage.

What We Are Looking For

We are looking for someone who is hands-on and performance-driven, rather than someone who only has theoretical knowledge of digital marketing.

The ideal candidate should be able to independently answer:

“How much did we spend, how many qualified leads did we generate, what did each qualified lead cost, and how much business did those leads generate?”

Education

Bachelor's degree in Marketing, Business, Digital Marketing, Communications, or a related field is preferred.

Compensation

Salary: Competitive and based on experience, skills, and demonstrated performance.

Apply Now

Candidates with proven experience in B2B Google Ads and lead generation are encouraged to apply with their updated resume and details of relevant campaigns handled.If this is for Certvalue, I can also create a more aggressive “Performance Marketing Manager – B2B Lead Generation” JD specifically targeting candidates who have handled Google Ads budgets and generated leads for ISO, cybersecurity, consulting, SaaS, or other high-ticket B2B services.