Blue5Green - Manager- Product & Growth Marketing

Job Location: Thousand Lights, Chennai.

Work Type: Onsite Monday - Friday.

Timings: 10 Am - 7 pm.

Product & Growth Marketing:

At Blue5Green, the senior, hands-on marketing manager is responsible for owning product marketing, growth marketing, campaign strategy, and day-to-day marketing execution.

The Marketing Manager partners closely with Demand Generation, Creative, Sales, Product, and technical teams to generate qualified demand, support pipeline growth, strengthen Blue5Green's market positioning, and ensure marketing initiatives are executed consistently, effectively, and on time.

Role Overview:

• Own the creation of high-impact sales enablement tools, including brand-aligned sales pitch decks, proposals, and solution briefs, case studies, presentations, and other customer-facing collateral, to equip sales teams with the resources they need throughout the buyer journey.
• Develop differentiated messaging that clearly communicates the business value of bringing service and operations together for IT leaders and enterprise buyers.
• Create, scale, and maintain actionable competitive enablement assets, including battlecards, competitive matrices, demos, FAQs, and displacement pitch decks.
• Gather customer insights through interviews, market research, competitive analysis, Sales feedback, and win/loss insights to inform positioning, campaigns, and go-to-market strategy and future platform direction.
• Lead cross-functional launch planning with Product, Design, Motion Graphics, Sales, Creative and Technical teams to ensure effective product and competitive positioning across launches.
• Plan and drive integrated marketing campaigns across email, LinkedIn, paid media, webinars, events, website, and other relevant channels in partnership with Demand Generation, Sales, and Creative teams.
• Partner with Demand Generation, Sales, and Creative teams to integrate product and competitive positioning into field campaigns, web content, webinars, and other customer-facing collateral and campaigns.
• Translate marketing strategy into clear campaign briefs, execution plans, timelines, deliverables, and ownership, and follow through to ensure initiatives are completed on time.
• Review and provide direction on marketing copy, creative assets, presentations, landing pages, social content, and campaign materials to maintain messaging and brand quality.
• Partner with Demand Generation and Sales to define target audiences, campaign messaging, offers, MQL criteria, and lead handoff processes.
• Own the marketing strategy and execution for webinars and events, including promotion, registration campaigns, supporting assets, follow-up campaigns, and post-event conversion programs.
• Integrate modern AI tools into daily marketing workflows to automate and accelerate content creation, market research, competitive intelligence, and win/loss analysis, thereby accelerating output and asset development.
• Stay current on the Salesforce and AI markets, emerging trends, and competitive offerings to help shape the Blue5Green and gammaNext platform narrative and provide actionable competitive intelligence across the enterprise technology market and CX landscape.
• Track campaign performance, lead generation, MQLs, conversion rates, and pipeline contribution, and use performance data to improve future campaigns.
• Act as a senior execution owner within Marketing, driving follow-ups across teams, identifying blockers, and ensuring agreed marketing priorities move from concept to completion.

What We're Looking For:

• 7+ years of product marketing, technical marketing, growth marketing, demand generation, solutions engineering, or another technical marketing experience in a customer-facing role in B2B IT Services or technology, or a similar recurring-revenue business.
• Experience in creating and owning website content, including product pages, solution pages, industry pages, landing pages, headlines, CTAs, and SEO-optimized content.
• Strong messaging and positioning skills with the ability to simplify complex technical concepts for business and technical audiences.
• Strong ability to use AI tools to improve marketing research, content development, campaign execution, and productivity.
• A strong bias toward creatively incorporating AI into product marketing workflows.
• Experience working with cross-functional product launches from planning through execution.
• Strong partnership with Sales teams, Engineering teams, Product, Creative, and Demand Generation teams.
• Experience creating customer-facing content and sales enablement materials.
• Understanding of B2B demand generation, lead qualification, MQLs, marketing-to-sales handoffs, and pipeline contribution.
• Ability to review creative work and copy, provide clear direction, and maintain consistent messaging and brand standards.
• Customer-first mindset with strong market research and storytelling skills.
• Strong execution and project management skills, with the ability to manage multiple initiatives, drive follow-ups, and keep teams accountable to deadlines.
• Commercial mindset with a focus on qualified demand, conversion, pipeline contribution, and measurable business outcomes.
• Excellent written and verbal communication skills.