Lokal - Group Product Manager

About Lokal:

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren't really using the internet meaningfully yet.

We believed that if we started with local content in their own language, they'd come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.

• This spark became Lokal.
• Today, Lokal is a house of focused apps, many products, one mission: to connect Tier-2/3+ India to the knowledge, opportunities, tools and experts they've always deserved.
• We operate dozens of live apps across categories like emotional well-being, astrology, edutainment, matrimonial matchmaking, agri consulting, local jobs, and social updates.
• Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight + AI.
• We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.

About the Team:

The Product Team at Lokal operates as the engine driving our house of apps model. We work at the intersection of deep Bharat user insights, cutting-edge AI, and business strategy.

As a Group Product Manager, you will lead a squad of Product Managers and Product Analysts, taking end-to-end ownership of a major product vertical or portfolio of apps to scale engagement, monetization, and user retention.

Responsibilities:

• Drive product strategy to maximize conversion and retention through data-driven analysis of supply-side levers and their business impact.
• Own and enhance payment systems by improving payment success metrics, optimizing payment gateway integrations, and elevating the overall checkout experience.
• Design and run pricing experiments including default pricing, cohort-based pricing, discounting models, and repeat-user strategies to optimize revenue growth.
• Collaborate with Marketing to unlock and scale new acquisition channels while continuously optimizing performance.
• Strengthen trust and user satisfaction by defining and improving profile verification workflows and customer support processes.
• Partner cross-functionally with design, engineering, analytics, and business teams to execute, measure, and iterate on impactful solutions.
• Own the product roadmap, prioritizing initiatives based on business impact and user needs.
• Conduct market research to stay ahead of industry trends and incorporate insights into product strategy.
• Develop retention strategies to increase repeat revenue and long-term user engagement.
• Analyze user behavior and implement gamification mechanics to enhance user motivation and platform stickiness.

What We're Looking For:

• 3 - 6 years of experience in product management, preferably in consumer internet or marketplace products.
• Strong background in data-driven decision-making; must be mathematically sharp and investigative in approach.
• Educational background from top-tier institutes preferred.
• Prior experience in marketplaces or platforms with demand-supply matching problems is a strong plus.
• Ability to think strategically and also roll up your sleeves to execute.
• Excellent communication and stakeholder management skills.

Benefits:

• Be part of a fast-growing startup with 100M+ downloads and a footprint across 1000+ towns and 250+ districts.
• Opportunity for fast growth, professionally and personally, as you help expand into new areas and build things from scratch.
• Access comprehensive benefits, including insurance coverage, generous leave policies, ESOP buybacks, flexible work-from-home options, and more.