Senior Campaign & Digital Marketing Specialist - Hybrid

At Blurn.com, we are looking for an Experienced Campaign & Digital Marketing Specialist (Hybrid) for client and own agency lead/sales growth.

Company: Blurn.com

Location: Coimbatore (Hybrid)

Minimum Experience - 5+ years solid experience in Paid Campaign & Digital Marketing

Start Time: 6:30 AM IST (to align with Australian hours)

Start Date: Immediate (Preffered)

Job Type: Full-time

Language Requirement: English (Preferred additional language: Tamil)

Salary: ?4,80,000 to 6,60,000 LPA

Working Days - Mon-Fri/Sat

Annual Paid Leave: 25 Days + National Holidays

Companys India HQ: Coimbatore, Tamil Nadu

Companys Global HQ: Sydney, Australia

Companys Main Client Base: USA, UK & Australia

Key Contacts: CEO, Head of Digital Marketing

About Blurn.com:

With Headquarters in Australia, and clients in Australia, UK, & USA, were a rapidly growing digital marketing agency with a team of 12+ staff in India. Our main services include: SEO, Paid Search Ads on Google & Bing, Paid & Organic Social Media including Meta (Facebook & Instagram), Adroll Retargeting, Websites, Apps, Marketing Automation, GoHighLevel, etc.

1. Campaign Strategy & Management

• Develop, implement, and manage ROI-driven paid advertising strategies across Google Ads and Meta Ads.
• Plan and execute campaigns across Search, Display, Shopping, YouTube, Facebook, and Instagram.
• Align ad strategies with overall marketing and business objectives.

1. Budget & Performance Optimisation

• Manage monthly and quarterly ad budgets with a focus on maximising ROI.
• 
  Continuously monitor campaign performance, adjusting bids, budgets, and targeting to optimise results.
• Identify cost-saving opportunities without compromising campaign effectiveness.

1. Audience Targeting & Segmentation

• Build and refine audience segments using demographic, behavioural, and interest-based targeting.
• Develop and execute remarketing strategies to maximise customer retention and conversions.

1. Ad Copy & Creative Optimisation

• Write, test, and optimise compelling ad copy to improve CTR and conversion rates.
• Collaborate with the creative team to develop high-performing ad creatives.
• Conduct A/B testing for ad variations and landing pages.

1. Analytics, Reporting & Insights

• Track, analyse, and report campaign performance using Google Analytics (advanced level), along with platform-specific dashboards (Google, Meta, Bing, TikTok, etc.)
• Provide actionable insights and recommendations based on data trends.
• Develop performance reports for stakeholders, including ROI, CPA, ROAS, and attribution analysis.

6. SEO

• Manage end-to-end SEO activities.
• Perform ongoing keyword research to discover and expand keyword opportunities.
• Optimize landing pages, blogs, and other website elements for SEO performance.
• Research, analyze, develop, and implement effective SEO and link-building strategies.
• Handle miscellaneous SEO-related tasks as required.

7. Additional Responsibilities

• To oversee this and other business operations as necessary.
• Email Marketing, etc.,

1. Experience & Knowledge

• Minimum 5 years of hands-on experience in paid media management (Google Ads & Meta Ads) and Digital Marketing.
• Deep understanding of Search, Display, Shopping, Video, and Social Ads ecosystems.
• Advanced knowledge of Google Analytics 4 (GA4), conversion tracking, and attribution modelling.
• Experience with third-party tracking tools (e.g., Tag Manager, SEMrush, HubSpot, etc.).
• Knowledge of eCommerce funnels and lead-generation campaigns.

1. Technical & Analytical Skills

• Proficiency in campaign set-up, tracking, troubleshooting, and optimisation.
• Strong data analysis skills to interpret complex performance metrics.
• Solid understanding of UTM tracking, tagging, and audience segmentation.

1. Soft Skills

• Strong strategic thinking and problem-solving ability.
• Excellent communication and presentation skills.
• Highly detail-oriented with the ability to manage multiple campaigns simultaneously.
• Ability to work independently and collaboratively within a fast-paced environment.

Perks and Benefits You get:

• ?4,80,000 to 6,00,000 annual salary based on Skills & Experience.
• 100% Work from home.
• Compulsory annual salary review/hike with unlimited growth potential.
• Exposure to international clients and exciting projects.

Please note that to be successful, the candidate should have their own transport, laptop, mobile, stable internet connection and quiet working space at home for working Mon-Fri/Sat. We use Hubstaff for tracking and monitoring during business hours.

Apply if this sounds like you. Good luck to everyone!