Senior Brand Manager

JD-BRAND MANAGER

About the profile:

We are seeking a dynamic individual to lead our brand and communication efforts. The ideal candidate will bring hands-on experience in Marcom and integrated marketing execution, particularly in consumer-focused industries like garments or fashion retail/FMCG.

We are looking for someone who adept at managing both external brand building and internal communication initiatives. One who understands the market, drives the brand as per market needs, and sets the strategic direction for impactful communication across all channels.

Roles and Responsibilities:

• Interacting with advertising/media agencies, providing the brief, evaluating & implementing the 360 degree creative, planning and media strategy.
• Strategize, design & execute brand communication for the brand.
• Recommend and manage all brand activity to ensure fit with brand strategy and corporate guidelines
• Own end-to end brand communication, including campaigns, influencer marketing, content, and storytelling.
• Strengthen the brand presence company in the Indian market through various ATL,BTL & trade promotion activities.
• Develop multi-channel marketing initiatives to support business objectives.
• Packaging development and design aesthetics.
• Ideating creative routes for newly launched products/services and conceptualizing end to end execution.
• Event / Exhibition management, strategic and tactical campaign deployment.
• Initiating and conducting relevant research through research agencies.
• Analyze the performance of branding initiatives and campaigns through metrics such as ROI, engagement, and brand health.
• To manage corporate identity, electronic communications, internal communications, corporate events program, publications and other marketing materials.
• Develop and implement internal and external communications programs including better negotiations with vendors for cost effectiveness.

PREFERRED SKILLS: Media branding, media strategy, Advertising, Brand campaigning, Marcom, ATL, BTL, Promotions, Marketing, Campaigns, Events.

Education : Graduate/ Masters degree in Business Administration, Marketing, Mass communication or a related field.

Experience: 12-15 years expertise in Offline & Online Branding building

• CTC @ 20LPA
• Work from Office (6days/week)
• Location- Greater Noida