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Job Description
About OKX:
At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world's leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.
We invest in our people as much as we invest in the technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment to OKers. It doesn't matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you
About the role:
Join a resourceful, experienced and passionate social team. Our mission is to let everyone know about OKX and to engage our community through multiple different social platforms. We are looking for someone to help us leverage our organic pipeline with paid ads.
The paid ad manager will run our paid campaigns by boosting organic content or creating new localized content for out of sea markets. The successful candidate will also work with multiple stakeholders inside and outside of the company to create a paid strategy for our branding content. He/She will optimize campaigns and report back to senior management key metrics and adjust paid plan accordingly.
Key responsibilities:
Monitor and analyse FB/TW/TT ad campaigns, and proactively improve spending results
Research and apply industry paid ads best practices
Create and update both organic and paid creatives
Localize creatives for different markets
Launch targeted ad campaigns with creatives
Work with external stakeholders (including agencies/social platforms BDs) to execute our plan
Collaborate and partner with internal teams on their branding ad needs
Gather data and create reports highlighting results and metrics
Skill sets:
3+ years experience managing paid ads on platforms such as Twitter, FB or TikTok
Good social media knowledge
Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
Excellent collaboration skills
Able to proactively troubleshoot and problem solve quickly and through the proper escalation process
Ability to analyze data and identify insights to assess campaign performance
Crypto knowledge is a plus
Skills
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