Marketing Executive

About the Role:

BotLab Dynamics is looking for a highly driven Marketing Executive with a minimum of 3 years of experience in social media marketing, content strategy, brand communications, and paid advertising, preferably across international markets.

The ideal candidate should have expertise in Meta, YouTube, and LinkedIn marketing, strong content and storytelling skills, and experience supporting business growth through marketing campaigns, business presentations, industry partnerships, and strategic initiatives. This role requires a combination of creativity, analytical thinking, and business acumen to help strengthen the companys global brand presence.

Key Responsibilities:

Social Media Strategy & Management

• Develop and execute multi-region social media campaigns across major platforms.
• Create and manage content calendars tailored to different audiences and geographies.
• Collaborate with designers, videographers, and copywriters to produce engaging content.
• Stay updated on platform trends, emerging formats, and audience behavior.

Content Marketing & Thought Leadership

• Develop content highlighting company milestones, projects, innovations, and industry insights.
• Support leadership branding initiatives through LinkedIn and other professional platforms.
• Maintain a consistent content pipeline aligned with business objectives.

Business Presentations & Marketing Collateral

• Create high-quality business decks, client presentations, proposals, pitch documents, and marketing collateral.
• Support sales, partnerships, and leadership teams with customized presentations.
• Ensure all communication materials align with brand guidelines and positioning.

Marketing Campaigns & Brand Building

• Plan and execute integrated digital marketing campaigns to improve visibility, engagement, and lead generation.
• Assist in campaign ideation, content planning, launch execution, and reporting.
• Coordinate with internal and external stakeholders for campaign delivery.

Creative Strategy

• Contribute creative concepts for drone shows, product launches, brand campaigns, corporate events, and special projects.
• Work closely with the design and animation teams to develop compelling storytelling and visual narratives.
• Identify opportunities to strengthen brand perception through innovative marketing initiatives.

Analytics, Reporting & Optimization

• Track and analyze campaign performance metrics including CTR, CPC, ROI, engagement, reach, and conversions.
• Generate reports using Meta Ads Manager, LinkedIn Analytics, Google Analytics, and related tools.
• Optimize campaigns based on data-driven insights and market trends.

Competitor & Market Research

• Monitor global marketing trends, competitor campaigns, and industry developments.
• Conduct market research to identify emerging opportunities and audience insights.
• Recommend strategic improvements based on research findings.

Partnerships, Collaborations & Industry Opportunities

• Identify and explore strategic collaborations, partnerships, sponsorship opportunities, and industry associations.
• Maintain a database of relevant events, conferences, awards, exhibitions, and networking opportunities.
• Support the companys participation in industry events and strategic initiatives.

Community Engagement & Reputation Management

• Manage social media interactions, comments, messages, and community engagement.
• Ensure consistent brand representation across all communication channels.
• Monitor brand sentiment and proactively address audience interactions.

Requirements:

• 3+ years of experience in social media, digital marketing, content marketing, or brand communications.
• Strong expertise in Meta, YouTube, and LinkedIn platforms.
• Experience managing international or multi-region campaigns is preferred.
• Excellent content writing, storytelling, and copywriting skills.
• Strong presentation creation and business communication skills.
• Ability to create compelling business decks and marketing collateral.
• Experience with campaign analytics and performance reporting.
• Understanding of social media algorithms, trends, and best practices.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools is a plus.
• Strong organizational, research, and stakeholder management skills.

Perks & Benefits:

• Opportunity to work on high-impact projects with global audiences and leading brands.
• Exposure to cutting-edge technologies including drone shows, robotics, and defence-tech innovations.
• Professional growth and learning opportunities.
• Dynamic, fast-paced, and creative work environment.
• Opportunity to contribute directly to brand building, partnerships, and strategic initiatives.