Email Marketing Specialist

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
1-2 years
Pune
Digital Marketing/Marketing
Work From Home
Full Time
Upto ₹0 - ₹0

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

What role you will play in team: You will develop and implement email marketing campaigns to nurture leads and drive conversions.

What you will do: You will create engaging email content, segment audiences, and analyze campaign performance.

Key responsibility:

  • Develop and implement email marketing campaigns that align with business objectives.
  • Create engaging email content, including newsletters, promotional emails, and automated sequences.
  • Segment audiences to personalize email communications.
  • Manage email lists and ensure compliance with email marketing regulations.
  • Track and analyze email campaign performance, reporting on key metrics such as open rates, click-through rates, and conversions.
  • Continuously improve email marketing strategies based on data and analysis.

Required Qualification and Skills:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1-2 years of experience in email marketing.
  • Proficiency in using email marketing platforms (e.g., Mailchimp, Constant Contact).
  • Strong understanding of email marketing best practices.
  • Excellent written and verbal communication skills.
  • Experience with A/B testing is a plus.

Benefits Included:

  • Competitive salary and benefits package.
  • Opportunities for professional development and growth.
  • A collaborative and supportive work environment.
  • Medical Insurance
  • Paid Time Off

A Day in the Life: A typical day involves creating email content, segmenting audiences, running A/B tests, and analyzing campaign performance.

Skills

Email MarketingEmail AutomationSegmentationA/B TestingEmail DeliverabilityEmail Marketing Platforms

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