Performance Marketing Manager

DIGITAL MARKETING EXECUTIVE - Performance Marketing (Google - Meta Ads)

Location: In-office, On Site, BTM Layout, Bangalore

Experience: 2 years Type: Full-time

This is a practical execution role focused primarily on Google Ads and Meta Ads campaign management.

Conducting day to day SEO activities is also part of the role.

You will work manage live client campaigns for Instagram Ads, Facebook Ads, Google Ads.

Performance Marketing

• Plan, launch, and manage Google Ads campaigns (Search, Display, basic Performance Max)
  
• Manage Meta Ads - Instagram and Facebook campaigns (Lead Gen, Traffic, Conversion)
  
• Monitor and optimize campaigns for CTR, CPC, CPA, and conversions
  
• Keyword research, audience targeting, and ad copy coordination
  
• Track performance and prepare simple weekly reports
• Identify improvement opportunities and suggest optimizations
• CRM Setups
• On page and Off page SEO and Google My Business Profile optimization

Must-Have Skills

• Hands-on work experience running Google Ads and Meta Ads campaigns (Instagram-FB ads)
• Understanding of CPC, CTR, CPA, and conversion tracking
• Ability to analyze ad performance and make improvements
• On Page and Off Page SEO, AEO, GEO.
• Google Analytics, Search Console, Keyword Planning.