Social Media Manager

Company Description Brand Clutch specializes in helping food entrepreneurs and restaurant owners turn ideas into successful, scalable food businesses. The company offers end-to-end solutions, including kitchen layout design, equipment sourcing, interior design, branding, and menu engineering, all focused on improving efficiency and guest experience. Its services also cover SOP development, skilled kitchen staffing, regular kitchen audits, and monthly staff training to drive long-term operational excellence and sales growth. As a partner at every stage of the journey, Brand Clutch is committed to building distinctive brands and engineering sustainable success in the food and hospitality sector.

Role Description The Social Media Manager is a full-time, on-site role based in Guwahati. The individual in this role will manage Brand Clutchs social media presence across platforms, including planning and executing campaigns that promote client brands and the companys services. Daily responsibilities include creating and scheduling posts, optimizing content for engagement and reach, monitoring channels, responding to audience interactions, and analyzing performance metrics to refine strategies. The Social Media Manager will collaborate with design, content, and client-facing teams to ensure brand consistency and support broader marketing and business objectives. The role also involves staying current with social media trends, tools, and platform updates relevant to the food and restaurant industry.

• 1–3 years of experience in Social Media Management / Digital Marketing.
• Experience managing Instagram, Facebook, LinkedIn & Google Business Profile.
• Strong understanding of content strategy, social media growth and engagement.
• Experience creating content calendars, captions, reels, carousels and static posts.
• Basic knowledge of ai tools
• Ability to create high-quality F&B/restaurant-related content.
• Understanding of Instagram & Facebook algorithms, hashtags, trends and organic growth.
• Ability to manage multiple brand pages and campaigns simultaneously.
• Experience in lead generation through social media will be an advantage.
• Basic knowledge of Meta Ads / paid social media campaigns.
• Ability to monitor reach, engagement, followers, leads and conversion metrics and prepare reports.
• Strong copywriting and communication skills.
• Should be proactive in identifying trending content, restaurant industry trends and new content opportunities.
• Ability to coordinate with designers, video editors, sales and operations teams.
• Must be creative, target-oriented, self-driven and comfortable working in a fast-paced environment.