Paid Media Specialist (D2C - Meta & Google Ads)

Hiring For- Brand Scale-Up Inc.

Location - HRBR Layout, Kalyan Nagar, North Bengaluru

About the Role:-

We are looking for a Paid Media Specialist who is passionate about performance marketing and skilled in running high-converting campaigns for D2C brands across Google and Meta Ads. The ideal candidate should have a proven track record of driving sales to websites, generating measurable ROI, and increasing company profitability through data-driven campaign strategies.

Requirements:-

• 2+ years of hands-on experience managing Google Ads and Meta Ads campaigns, mandatorily for D2C brands.
• Previous work experience as a digital marketer handling D2C brands in an advertising/marketing agency
• Proven success in driving profitable sales to websites and achieving high ROAS.
• Strong understanding of conversion tracking, campaign optimization, and sales funnels.
• Proficiency in Google Analytics, Google Tag Manager, Data Studio, and Meta Business Manager.
• Certifications in Google Ads or Meta Blueprint are a plus.
• Excellent analytical skills & attention to detail
• Ability to manage multiple client accounts.

Key Responsibilities:-

• Plan, launch, and manage paid D2C media campaigns across Google Ads and Meta Ads
• Focus on driving sales & conversions that influence business profitability.
• Conduct audience research, set up targeting strategies, and optimize bidding to maximize ROAS.
• Monitor, analyze, and optimize campaigns regularly to achieve KPIs.
• Collaborate with designers to ensure ad creatives are optimized for conversions.
• Implement and manage conversion tracking using Google Analytics, Tag Manager, and Meta Pixel to measure user journeys and funnel performance.