Deputy General Manager - Digital Growth & Social Selling Enablement - Retail

for:

Digital Growth & Social Selling Enablement

JOB RESPONSIBILITIES:

Digital Strategy & Ecosystem Design:

• Develop and operationalize integrated digital strategies for customer-facing and advisor-facing platforms.
• Architect the digital ecosystem across social media, website/app, WhatsApp, digital campaigns and customer engagement touchpoints.
• Define platform roles and engagement journeys for customer education, advisor enablement, content adoption, purchase support and repeat purchase.
• Identify and scale high-impact digital opportunities aligned with business priorities, launch plans and category growth agendas.
• Design advisor-led social selling frameworks that help advisors use content, product storytelling and WhatsApp communication to educate customers, generate interest and support purchase and repeat purchase journeys.
• Build scalable advisor enablement systems, including digital playbooks, sharing formats, product narratives, campaign kits and content libraries.
• Improve discoverability, usability and adoption of digital assets across the advisor ecosystem.
• Enable advisors to become more confident digital storytellers, community builders and social sellers.

Website & App Front-End Experience:

• Define customer journeys, content architecture, product discovery flows, campaign pages and product page experience inputs.
• Partner with Technology for backend systems, integrations, technical implementation, data flows and platform stability.
• Use platform insights to improve navigation, communication clarity, campaign visibility, customer engagement and repeat purchase journeys.

Content, Community & Creator Ecosystem:

• Lead digital content strategy across multi-category portfolio, ensuring content is business-linked, customer-relevant and advisor-friendly.
• Build creator, influencer, community and advocacy-led engagement programs to strengthen credibility, cultural relevance and product discovery.
• Shape product stories, category narratives, customer education, advisor success stories and community-led content formats.
• Guide agencies, creators and internal teams to create high-quality, trend-led and insight-driven digital content.

Customer Engagement, WhatsApp & Digital Journeys:

• Design communication journeys that support customer onboarding, education, engagement, retention, repeat purchase and reactivation.
• Define WhatsApp's role within the advisor and customer engagement ecosystem, including templates, journeys and automation opportunities.
• Recommend segmentation, CRM and integration opportunities to strengthen lifecycle communication across customer onboarding, engagement, repeat purchase and reactivation.
• Strengthen platform-led and WhatsApp-led engagement without making paid media the primary customer growth engine.

Performance Marketing & Analytics:

• Lead selective digital campaign initiatives across Meta, Google and other relevant platforms, in partnership with media agencies where required.
• Use paid digital to support awareness, traffic, learning, campaign amplification and defined business objectives.
• Define campaign objectives, audience strategy, budget approach, creative direction and measurement frameworks.
• Build dashboards and actionable insights across content, website/app journeys, WhatsApp, campaigns, creators and customer engagement.

Stakeholder, Agency & Team Leadership:

• Collaborate with Marketing, Product/NPD, Sales, Training, Technology, Customer Delight, Operations, agencies, creators and leadership teams.
• Lead internal teams, agencies and external partners to deliver high-quality digital output with strong execution discipline.
• Build scalable processes, SOPs, operating rhythms, launch checklists, review mechanisms and digital playbooks.
• Drive cross-functional alignment to ensure digital initiatives are timely, consistent, measurable and business-relevant.

Role: Head - Marketing

Industry Type: Retail

Department: Marketing & Communication

Employment Type:

Full Time, Permanent

Role Category: Marketing

Education: UG: Any Graduate

Key Skills:

• Social Commerce
• Social Selling
• Digital Strategy
• Digital Transformation
• WhatsApp
• Digital Growth
• CRM Journeys
• Direct Selling