Bright Lifecare - Brand Manager

Company Overview:

Bright Lifecare Pvt. Ltd. is the parent organization behind HealthKart, India's largest omnichannel health and nutrition platform. The company operates at the intersection of e-commerce and wellness, providing a comprehensive ecosystem that includes a wide range of health supplements, fitness products, and diagnostic services. With a robust presence across both digital marketplaces and physical retail stores, Bright Lifecare is dedicated to simplifying the health and wellness journey for millions of consumers across India through data-driven insights and high-quality product offerings.

Role Overview:

As a Brand Manager, you will be responsible for shaping the identity and market positioning of our diverse product portfolio. This role involves managing the end-to-end lifecycle of brands, from conceptualization and new product development to execution of integrated marketing campaigns. You will collaborate closely with cross-functional teams, including product, sales, and digital marketing, to drive brand growth and ensure consistent messaging across all consumer touchpoints. Your work will directly influence consumer perception, market share, and the overall profitability of the business units you oversee.

Key Responsibilities:

• Lead the end-to-end new product development process, from identifying market gaps through consumer insights to the final commercial launch to ensure competitive differentiation.
• Manage the P&L for assigned product categories, monitoring key performance indicators to optimize marketing spend and drive sustainable revenue growth.
• Develop and execute comprehensive brand marketing strategies that align with business objectives to increase brand equity and consumer loyalty.
• Oversee integrated marketing communications across digital and offline channels, ensuring a unified brand voice that resonates with our target demographic.
• Analyze consumer behavior and market trends to provide actionable insights that inform product innovation and marketing campaign adjustments.
• Coordinate with internal creative and digital teams to deliver high-impact campaigns that drive traffic, engagement, and conversion rates.

Required Skillset:

• Demonstrated expertise in brand management and consumer marketing, with a proven track record of managing product lifecycles in a fast-paced environment.
• Strong analytical capabilities to manage P&L responsibilities and translate complex consumer data into clear, actionable marketing strategies.
• Proficiency in digital marketing ecosystems and the ability to leverage data to optimize marketing communications and campaign performance.
• Excellent interpersonal skills to effectively collaborate with cross-functional stakeholders and manage external agency partners.
• Ability to thrive in a hybrid work environment based in the Delhi NCR region, balancing strategic planning with hands-on execution.
• A minimum of 1 - 4 years of relevant experience in brand management or consumer-facing marketing roles, preferably within the FMCG, D2C, or e-commerce sectors.
• A postgraduate degree in Management from a reputed institute is highly preferred.