Area Sales Executive

Function: Sales

Educational Qualification: MBA / Post Graduate

Experience: 2 to 6 years

Desired Competencies

Functional Competencies

ACD / Emerging Channel Experience

Key Responsibilities

Achieve Monthly/Annual Sales Objective

• Develop Annual / Quarterly / Monthly Growth Plan and Operational Plan for National Chains
• Monthly Objective Setting & creating Annual Business Plan for Key Accounts.
• Tracking and Review of Performance
• Support and Intervention to ensure smooth deliverables
• Align plans with ACD - Head and Regional Teams

Channel Development

• Supporting ACD - Head in planning & strategizing the Expansion & Extraction agendas for the year.
• Closing TOTs, Negotiating price, Ensuring Sku /Brand readiness, Laying the pipeline for future business.
• Ensure Creating of an Annual Business plan with Key customers. Review and track performance
• IdentifY New Channel Opportunities & growth segments within accounts and execute engagement activities
• Relationship Building

Trade Marketing

• Device & Execute GTM Plans for New Launches, Restages & priority Skus.
• Ensure profitability by driving sales of Priority Skus.
• Ensure ECOs of brands, width and depth relevant to each sub channel
• Devising & Executing best in class VI, execution of consumer promotions, customer engagement activities.

Sales Development

• Rolling out Rewards & recognition initiatives for the channel
• Regular performance tracking and feedback
• Devising & timely roll out of Sales support Energizers to improve Sales.

Operate TOT Budgets & System Adherence

• Plan and budget for TOT spends
• Ensure spends are within set budgets
• Ensure compliance of sales, commercial and planning systems and processes
• Ensure compliance of financial hygiene

MI, Tracking and Reporting

• Track and report competition activities
• Track and report new business opportunities / activation opportunities

Key Result Area

• Achieve Monthly Sales Objectives for Core Chains
• Business Development through Intern Management, New Account Activation, New Product Launch and ensure to tap regional or seasonal opportunities
• Ensure best in class Point of Sale execution
• Ensure Customer Management through TOTs signing, adherence and wiring
• Drive brand objectives at account / sub channel / channel level
• Plan & Execute new products GTMs as per plan
• Responsible for execution of Customer & Consumer Promotion /Engagement Activities
• Work in a matrix structure and align ACD - Head on quarterly and monthly ACD plans
• Liaison with Regional and National Commercial, Planning and HR support functions to ensure functional hygiene for team