Area Sales Executive

Department Icon Business Development / Sales
147+ Applicants
Posted: 9 months ago
2-6 years
Delhi, Delhi
work from office

Posted: 9 months ago
|
Applicants: 147+
Job Description
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Job Description


Function: Sales
Educational Qualification: MBA / Post Graduate
Experience: 2 to 6 years
Desired Competencies
Functional Competencies
ACD / Emerging Channel Experience
Key Responsibilities
Achieve Monthly/Annual Sales Objective
  • Develop Annual / Quarterly / Monthly Growth Plan and Operational Plan for National Chains
  • Monthly Objective Setting & creating Annual Business Plan for Key Accounts.
  • Tracking and Review of Performance
  • Support and Intervention to ensure smooth deliverables
  • Align plans with ACD - Head and Regional Teams
Channel Development
  • Supporting ACD - Head in planning & strategizing the Expansion & Extraction agendas for the year.
  • Closing TOTs, Negotiating price, Ensuring Sku /Brand readiness, Laying the pipeline for future business.
  • Ensure Creating of an Annual Business plan with Key customers. Review and track performance
  • IdentifY New Channel Opportunities & growth segments within accounts and execute engagement activities
  • Relationship Building
Trade Marketing
  • Device & Execute GTM Plans for New Launches, Restages & priority Skus.
  • Ensure profitability by driving sales of Priority Skus.
  • Ensure ECOs of brands, width and depth relevant to each sub channel
  • Devising & Executing best in class VI, execution of consumer promotions, customer engagement activities.
Sales Development
  • Rolling out Rewards & recognition initiatives for the channel
  • Regular performance tracking and feedback
  • Devising & timely roll out of Sales support Energizers to improve Sales.
Operate TOT Budgets & System Adherence
  • Plan and budget for TOT spends
  • Ensure spends are within set budgets
  • Ensure compliance of sales, commercial and planning systems and processes
  • Ensure compliance of financial hygiene
MI, Tracking and Reporting
  • Track and report competition activities
  • Track and report new business opportunities / activation opportunities
Key Result Area
  • Achieve Monthly Sales Objectives for Core Chains
  • Business Development through Intern Management, New Account Activation, New Product Launch and ensure to tap regional or seasonal opportunities
  • Ensure best in class Point of Sale execution
  • Ensure Customer Management through TOTs signing, adherence and wiring
  • Drive brand objectives at account / sub channel / channel level
  • Plan & Execute new products GTMs as per plan
  • Responsible for execution of Customer & Consumer Promotion /Engagement Activities
  • Work in a matrix structure and align ACD - Head on quarterly and monthly ACD plans
  • Liaison with Regional and National Commercial, Planning and HR support functions to ensure functional hygiene for team

Skills

Business DevelopmentSalesSales DevelopmentArea SalesSales Executive

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About Company

Britannia Industries Limited, founded in 1918, is headquartered in Kolkata, West Bengal, India and operates in Food processing. It operates as public limited company under public ownership.

Important dates & deadlines?

Application Deadline

01 Jan 26, 05:48 PM IST

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