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Job Description
Function: Sales
Key Stakeholders
- Internal: Sales Admin, Depot, Quality
- External: AW & AWSM, Retailers, Wholesalers (W/S)
Desired Competencies
- Market Execution, Business Development, Channel Partner Management, Selling & Negotiation
- Ensure achievement of secondary sales targets
- Setting objectives for AW
- Breaking objectives for AWSM (beat-wise)
- Ensure communication of objectives to AW
- Periodic tracking of objectives
- AW Management
- Align, support & motivate AW to meet business objectives
- Ensure adequate infrastructure & systems
- Act as a commercial interface between AW & BIL
- Coach, manage & evaluate AWSM performance
- Coach AWSM on BIL best practices & WOW
- Train AWSM on the Sales Call Process
- Evaluate their performance Periodically
- Provide on-the-job support/guidance for addressing territory-specific issues
- Ensure adequate service level in market & build business in existing & new outlets
- Ensure adequate servicing at dealer points
- Maintain relations with existing dealers
- Increase the depth and width per dealer
- Prospect new outlets
- Perform activations as per decided by ASM
- Execute visibility implementation & Merchandizing
- Ensure adherence to plan-o-gram
- Ensure execution of primary & secondary Merchandizing
- Ensure execution of Visibility Implementation
- Implement launch of new consumer promos/trade schemes & new products
- Operationalize new products through communication & sampling
- Effectively communicate schemes to AWSM to ensure the right sell-in at the dealer point
- Track & review the performance of new products/schemes
- Market Intelligence
- Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility, etc.
- Maintain records & systems
- PJP data
- MIS reporting
- Ensure the Hub of UDAAN
- Represent Britannia for consumer complaints
- Visit consumers to address & sort quality complaints.
- Inform Quality about the status of complaint
Skills
Business DevelopmentSalesChannel Partner ManagementArea SalesSales ExecutiveIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Britannia Industries Limited, founded in 1918, is headquartered in Kolkata, West Bengal, India and operates in Food processing. It operates as public limited company under public ownership.
Important dates & deadlines?
Application Deadline
24 Apr 26, 03:47 PM IST
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